Top Branding Mistakes from Professional Brand Designers

Top Branding Mistakes from Professional Brand Designers

Branding can be complicated.

It combines the visual, verbal and experiential aspects of your business. It’s how people recognize your products, speak about your store and how they feel when interacting with your business. It’s both tangible and intangible.

That means, people make mistakes with their brands. Often.

I spoke to a few professional brand designers to get their thoughts on some of the top branding mistakes. This list includes mistakes they’ve made within their own brands and common mistakes the see their clients making.

Let’s get started!

5 Reasons to Start Using Pinterest for Your Small Business

5 Reasons to Start Using Pinterest for Your Small Business

I recently shared on Instagram that over 49% of my web traffic comes from Pinterest. Crazy, right?

Well, I think it’s crazy that anyone might not be on Pinterest, yet. Pinterest is the number one platform I would recommend to any small business owner. It has helped me find my audience, grow my web traffic and organically promote my business.

Although, I’m totally sold, I know there are a number of people who aren’t convinced. This one’s for you.

In today’s post, I’m debunking some Pinterest myths, sharing some demographics and explaining why you need to join Pinterest immediately.

Let’s get started!

The Importance of Providing Client Resources

The Importance of Providing Client Resources

As a service provider, finding systems within your business is crucial.

It helps you streamline your process, pay yourself accordingly and best serve your clients. One of the biggest game-changers you can add to your process is offering your client specialized resources.

For me, when I design a website I get a lot of questions about SEO, copywriting, stock photography and more.

Instead of answering these questions via email, I created a system to answer these questions before they ever pop up. Today, I’m going to talk about the importance of educating your clients, streamlining your process and how best to provide client resources.

Let’s get started!

Why I Made the Switch from WordPress to Squarespace

Why I Made the Switch from WordPress to Squarespace

When I first started to dip my toe into the world of freelance as J & J Social, I thought WordPress was my only legitimate option.

I knew other web platforms existed, but I thought people would perceive me as an amateur if I choose a user-friendly platform. I mean, why would a web designer not use the most robust platform available.

Well, it turns out there were quite a few reasons I should never have been on WordPress.

When I decided to re-brand, I knew I wanted to use Squarespace. Now, I’m sharing why I’m never looking back!

Client Gift Ideas to Inspire You

Client Gift Ideas to Inspire You

As we near the holiday season (does October count as near?) gift giving is at the forefront of my mind.

One of the things I wanted to put an emphasis on when I started Jordan Prindle | Designs, is focusing on gratitude. One of the ways I’ve chosen to implement this is through client gifts. But, the process of client gifts can be a little overwhelming.

You have to decide the budget, how you’ll deliver the gifts and what gifts you’ll send.

In this post, I’m sharing six categories of gifts that I’ve seen to be most popular from other small business owners. But, I want to hear your gift ideas, so be sure to share yours in the comments!