Design Spotlight: Kindred Weddings and Events

Design Spotlight: Kindred Weddings and Events

Kindred Weddings and Events is a Wedding Design and Coordination company based in Los Angeles, serving couples who desire an intimate wedding. View the balance of sophistication and whimsy we poured into her brand.

I first met Sarah, the owner of Kindred Weddings and Events, on Instagram. She won my first-ever giveaway and it was such a treat to work with her again.

In this blog post, I’m going to be walking you through our entire process together and highlighting her new sophisticated brand.

Let’s jump into it!

How to Conduct a Mid-Year Goal Audit

How to Conduct a Mid-Year Goal Audit

New Years is long over and those goals you had set at the beginning of the year…. Who even remembers those?

But, imagine with me for just a minute that you hadn’t given up on those goals. What if you had stayed committed? What if you had made progress towards them?

Where would you be now? What would your business look like today if you had stayed on those goals?

I use my goal-setting guide religiously in order to stay on top of my goals down to a weekly basis.

It helps me stay on track, even months after I originally set the goal. In order to stay accountable to your goals in the same way, you need to audit your goals.

Today, I’m going to show you how.

5 Ways to Find Clarity in Your Business

5 Ways to Find Clarity in Your Business

In order to run a successful business, speak directly to your target audience or deliver a concise and consistent message… you first need to find clarity.

Clarity, although it may seem like a simple concept, is actually incredibly challenging to achieve.

There is no right or wrong way to find clarity in your business, but when I feel most out of alignment, these are five of the tried and true methods that have helped me to return to clarity.

You may notice in this blog post, a lot of these methods are about taking a step back. I have noticed we find ourselves the most out of alignment the more we stretch ourselves thin or push ourselves to edge of burnout.

I hope this post helps you take a step back and realign yourself and your business in one core mission.

The Tools I Use to Run My Brand + Squarespace Design Business

The Tools I Use to Run My Brand + Squarespace Design Business

Tracking down the best tools, softwares and resources for your business can be time consuming and confusing.

I have tried a lot of different programs throughout my journey as a business owner and today I want to share a few of my most trusted tools. These tools have been working for me since day one and I hope they can help you on your business journey as well.

Let’s jump into it!

An Introduction to Typography in Logo Design

An Introduction to Typography in Logo Design

Let’s talk about typographic logo design.

There is a common misconception that typographic logos are simply a pretty font that was typed out and saved as a logo. However, that can’t be further from the truth.

When designing a typographic logo you must select the typeface and then edit the tracking, kerning and individual letterforms in order to create a truly custom design. You’ll also want to sprinkle a little creativity in.

Today, I want to walk you through what that process looks like and how I use it for my clients.