Branding can be complicated.
It combines the visual, verbal and experiential aspects of your business. It’s how people recognize your products, speak about your store and how they feel when interacting with your business. It’s both tangible and intangible.
That means, people make mistakes with their brands. Often.
I spoke to a few professional brand designers to get their thoughts on some of the top branding mistakes. This list includes mistakes they’ve made within their own brands and common mistakes the see their clients making.
Let’s get started!