Design Spotlight: Union Weddings and Events

Design Spotlight: Union Weddings and Events

I recently decided to take on a project that spoke to the heart of my ideal clients.

I wanted to combine quality custom typography, a luxurious color palette and a touch of whimsy into one brand. I knew it would be no small undertaking, but the end product of Union Weddings and Events highlights just how magical the possibilities could be.

In this post, I’m going to share my process and the uniqueness of this brand.

Let’s get started!

Top Branding Mistakes from Professional Brand Designers

Top Branding Mistakes from Professional Brand Designers

Branding can be complicated.

It combines the visual, verbal and experiential aspects of your business. It’s how people recognize your products, speak about your store and how they feel when interacting with your business. It’s both tangible and intangible.

That means, people make mistakes with their brands. Often.

I spoke to a few professional brand designers to get their thoughts on some of the top branding mistakes. This list includes mistakes they’ve made within their own brands and common mistakes the see their clients making.

Let’s get started!

5 Reasons to Start Using Pinterest for Your Small Business

5 Reasons to Start Using Pinterest for Your Small Business

I recently shared on Instagram that over 49% of my web traffic comes from Pinterest. Crazy, right?

Well, I think it’s crazy that anyone might not be on Pinterest, yet. Pinterest is the number one platform I would recommend to any small business owner. It has helped me find my audience, grow my web traffic and organically promote my business.

Although, I’m totally sold, I know there are a number of people who aren’t convinced. This one’s for you.

In today’s post, I’m debunking some Pinterest myths, sharing some demographics and explaining why you need to join Pinterest immediately.

Let’s get started!

The Importance of Providing Client Resources

The Importance of Providing Client Resources

As a service provider, finding systems within your business is crucial.

It helps you streamline your process, pay yourself accordingly and best serve your clients. One of the biggest game-changers you can add to your process is offering your client specialized resources.

For me, when I design a website I get a lot of questions about SEO, copywriting, stock photography and more.

Instead of answering these questions via email, I created a system to answer these questions before they ever pop up. Today, I’m going to talk about the importance of educating your clients, streamlining your process and how best to provide client resources.

Let’s get started!

Why I Made the Switch from WordPress to Squarespace

Why I Made the Switch from WordPress to Squarespace

When I first started to dip my toe into the world of freelance as J & J Social, I thought WordPress was my only legitimate option.

I knew other web platforms existed, but I thought people would perceive me as an amateur if I choose a user-friendly platform. I mean, why would a web designer not use the most robust platform available.

Well, it turns out there were quite a few reasons I should never have been on WordPress.

When I decided to re-brand, I knew I wanted to use Squarespace. Now, I’m sharing why I’m never looking back!