10 Places You Should Be Using Your Logo

You've followed all the rules.

You hired a professional designer, started with an inspiration board and thoughtfully completed their questionnaire. You've examined your goals, evaluated your strategy and finally feel prepared to get started with your creative business.

Your designer has created your dream brand. It's everything you ever hoped it could be.

But, now what?

Where exactly are you supposed to put a new logo? Which logo should be used where? Are there even answers to these questions?

Yes - there are and today I'm giving you all the deets!

10 Places You Should be Using Your Logo

 

Website

Site logo

I'm starting with the most crucial spot, your site logo. Your site logo is the logo that you place once at the top of your website and it appears on each page without having to re-add it again and again. 

This is a universal practice. It's also universally used as the "home" button. For these two reasons, your site logo is filled with purpose from setting the tone of your brand to user-friendliness.

If you don't place your logo anywhere else - this is where it has to be.

Pro tip: I recommend using your primary logo here. 

 

Favicon

Another important spot for your logo is your websites favicon.

A favicon is the small icon used in the address bar of your web browser. Every established website has a distinct favicon that is different from their primary logo.

If you didn't get a favicon created, think of the most unique or memorable aspect of your logo or branding and that tends to make the perfect favicon. For example, for Amazon they use their A and arrow. 

Pro tip: I recommend using your icon, favicon or watermark logo

 

Footer

This is a spot that people often forget to brand. The footer of your website should contain many things and one of them is your logo.

Which logo you choose to use is between you and your designer. I tend to use a secondary [or subdued] logo for the footer, but it is also popular to use your primary logo. This completely depends on your goals and intentions with your footer design.

Pro tip: I recommend using your secondary logo

 

Social media

Posts

Whether this is a re-brand or a brand launch don't be afraid to show off your new brand design. Invite people in on the experience and tell them about your company mission.

Engaging your audience in a discussion about your mission and brand is an easy way to gain trust and loyalty. Show them all your logos, colors and everything else you received in your style guide. 

Pro tip: I recommend giving people all the juicy details of your new brand

Sunrise Homes Brand Reveal Screenshot

 

Profile Avatar

Depending on your business you can use one of your logos as your profile image.

As a one-woman shop I don't personally use my logo for my profile images. When someone pays for my services they are working directly with me, so for this reason I want people to feel familiar with me from the start.

However, using your logo as a larger or corporate brand is quick, easy and standard practice.

Pro tip: I recommend using your icon, favicon or watermark logo

instagram.png

 

Stationary and packaging

Product labeling

If you sell physical products you'll want to add your logo to the product labeling. This allows customers the opportunity to connect, remember and bond with your brand. 

You can even get creative with this. One of my favorite examples is dove. They place their logo directly on the bar of soap even though they know it will eventually be washed away. But, that initial branding makes them stand out from a standard [boring] bar of soap.

Pro tip: I recommend using your primary logo but feel free to get creative and don't be afraid to break the rules here.

Dove Soap product labeling

 

Business cards

After you've created your brand and finalized your logo it's time to introduce it to the world. One of the best ways to do this is to get business cards printed. Including your logo on the front and back is crucial for brand recognition. 

Not to mention that professional business cards give you instant street cred.

Pro tip: I recommend using your primary logo on front and secondary logo on the back of your business card.

 

Promotional materials

No matter your niche you will eventually need promotional materials. These can range from graphics, pens, banners, stationary... the list is endless. Each and every promotional material you create should include your logo. Again, this is a fun place for you to get creative with your marketing. 

Pro tip: I recommend using your primary logo but feel free to get creative and don't be afraid to break the rules here.

 

Email

Newsletter

You've probably heard the small business motto "the money is in the list". Well, I'm here to confirm that it is.

Your newsletter is a crucial part of your ability to connect with your audience and turn them into clients. The people on your list are some of your most loyal followers. So, your logo has to be present. It can be a banner graphic, your signature or whatever layout you think works best for your business.

Pro tip: I recommend using your primary logo but feel free to get creative - in the below example I used my favicon on a business card mock-up as my header.

newsletter.png

 

Email signature

Speaking of email signatures, don't forget your work email. Heck, even include it in your personal email account.

I'm going to make a guess that email is your primary communication with clients, collaborators, brands and colleagues. Your logo should be included in the signature to present a professional brand and image.

Pro tip: I recommend using your primary or favicon logo but feel free to get creative.


What are a few more places you would add a new logo design? Let me know in the comments section below!