Until recently, my clients were always involved in creating the inspiration board for their brand.
It made sense, in theory, that they would be able to share the visual direction they see for their brand and I would be able to curate it to perfection.
In reality, my clients come to me because they aren’t sure the right visual direction for their brand, they don’t have the time to design their own brand and they don’t have the background knowledge to assist me in a meaningful way.
This reality led me to make a change in my design process - cutting my clients out of the inspiration board (also known as mood boards) altogether.
