If you're working hard to grow your business, you've probably heard of SEO.
SEO, or Search Engine Optimization, is a collection of practices you can use to improve your website's visibility in search engines.
Squarespace has a reputation of being bad with SEO, but that's a myth. Squarespace can greatly help your website appear in search engines, you just need to know what to do and where to start.
Today, I'm going to share with you five things your website should have to boost it's ranking and start appearing in search engines!
1 | Site Title
In Squarespace, a site title is the name of your site. Your site title will appear on every page of your site if you haven't yet uploaded or created your logo.
You can edit your site title by navigating to the Design panel. From there select Logo and Title.
In the Logo section, include your business or blog name even if you will upload a logo. In the Title section, you will want to include a keyword-rich description to optimize your website and improve your ranking.
To help you make the most of this space, I have a few tips. First, consider how your target audience would search for you online. Refrain from using industry jargon or branded terms that your target audience wouldn't understand or type into a search engine. Second, write your site title as a sentence, don't just fill it with keywords, because Google won't like that.
Mine is: Jordan Prindle Designs | Branding, Logos, Websites and Creative Strategy for Online Businesses.
As you can tell, my site title reads as a tagline that highlights what I offer and who I work with without going overboard on industry jargon or buzzwords.
2 | Search Engine Description
A search engine description is the text that displays below the page title in search results.
Update your search engine description by navigating to the Settings panel. From there, select SEO under the heading Website.
To get you started, there are a few things you'll want to consider. First, keep each description between 1-3 sentences, because search engines only display around 160 characters. Again, refrain from filling this section with buzzwords and create genuine sentences your target audience would look for.
Mine is: Branding, Web Design, Creative Strategy | I design professional brands for creative women, so they can create successful and profitable businesses
For my search engine description, I wanted to include the services I offer, who I target my business towards and what someone can expect to gain by working with me.
3 | Page Titles and Descriptions
Similarly to the search engine descriptions, we're going to customize the text that displays in search results for each page's title and description.
On the Pages panel, select the Page you would like to edit. Hover over the Page title and select the gear to edit the Page Settings. You should see the options to edit the Navigation Title, Page Title and Description.
For the Page Title, you'll want to ensure it is a relevant word rather than a branded term. For example, I have a page that I refer to as "Recent Love" in the Navigation Title. But, in the Page Title, I refer to it as "Testimonials" because it is a clearer description of what the page information includes.
Once you've customized the Page Titles to optimize them for SEO, let's move on to Page Descriptions.
Just as we have done with the search engine descriptions, you'll want to add a short sentence to each page that clearly describes what information can be found on that page. I recommend customizing each description to ensure optimal understanding and clarity to potential viewers and Google indexing. This may seem like a daunting task if you have a lot of pages, but I promise it is worth the effort!
For example, the page description for my blog is: Design, branding, Squarespace and business advice for creative entrepreneurs looking to streamline their visual identities and grow their business.
The blog description highlights each blog category, who I write the content for and what they will gain from reading my blog posts.
4 | Images
Since SEO is dictated by robots, rather than people, optimizing your images has nothing to do with how nice your image's look. It has to do with what information the robots can capture from your image.
They primarily look for: image size, image file name and image description. The image size and file name of the picture are taken care of before you ever upload them to your website.
For file size, keep it at 72 DPI to optimize your website for speed and display. If you are working with a designer, they will automatically take care of this for you!
The file name should be relevant keywords that describe what the image is being used for. For example, for this blog graphic the file name is: Boost SEO on Squarespace with Jordan Prindle Designs.
It highlights the overall concept of the blog post and mentions my business name.
The image description is taken care of when you upload your image to your website. Unfortunately, Squarespace made this a little confusing by referring to this as Filename.
Pro tip: I always fill in a lengthy description for the File Name for two reasons. One, SEO. Two, Pinterest.
The description I used for this blog post graphic is: 5 Ways to Boost Your SEO on Squarespace | Learn my five tips to improving search engine optimization and start appearing above the fold on Google search results no matter what size your business is! Read the full post at www.jordanprindledesigns.com #squarespace #seo #smallbusiness
This lists the name of my blog post, a short description of why someone should read it, where they can find the blog post and a few hashtags intended solely for Pinterest (not Google).
5 | Blogging
Finally, the best thing you can do for your business, not just your SEO, is start a blog.
For your business, your blog positions you as an expert, allows you to share helpful information and content for free and improves the know, like, trust factor.
For your SEO, your blog can fill your website with optimal keywords that pertain to your business, gives viewers a reason to return to your website and gives people a reason to link to your website.
If you're not into blogging, consider starting a podcast or YouTube channel and sharing the show notes on a blog!
Are you using all five of these SEO boosters on your Squarespace website? Let me know in the comments!