Branding your Instagram is important for establishing your business. But, it’s more important to brand your Instagram in order to attract your ideal clients.
I look at social media as an introduction. Your social media shouldn’t be the end-all-be-all of your brand or business, but it should be getting your face in front of your ideal clients.
A well-branded Instagram can attract your clients, establish a community and create brand recognition for your business.
In this post, I’m sharing my top tips for branding your Instagram for your profile, feed and stories.
The first step to branding your Instagram is branding your profile.
Although, your profile isn’t the place your target audience will immediately find you, it’s where they will go to find more information about you and your business.
Your profile photo should be a high-quality, professional and on-brand photo of you. You should also use the same or similar photo across all social platforms to ensure easy recognition.
If you have a small team or you don’t think your business benefits from a personal touch, a logo might be a better choice. In that case, I recommend using your favicon logo.
Instagram allows you to have both a name and handle for your account.
I recommend making your handle as close to your business name as possible. As with the profile photo, you’ll want to keep this the same or similar across all social platforms.
For the name, you may want to get a little creative. For my Instagram account, I use “Brand + Web Designer”. This makes my Instagram more search-friendly for prospective clients.
For your biography, you’ll want to explain your business, highlight a few unique traits and include a call-to-action.
For example, my bio currently reads: “Designing unique brands + websites for driven creatives. Minnesota-native, latte addict and Friends aficionado. Now booking 2019!”
For your Instagram account, I recommend creating a custom URL.
This way you can update it with correlating content from your feed and stories. I recommend setting up this page with buttons to direct people to your content. If you direct them to your website, rather than another site like LinkTree, your brand will automatically be present.
Related: View My Custom Instagram Page
Now that your profile is updated, let’s focus on your feed.
Create a Schedule
To get started, I recommend creating a loose posting schedule.
Figure out how often you can realistically post to your Instagram every week. I recommend starting small and increasing as you get more comfortable.
You’ll also want to do some research into when your audience will see your content. Pay attention to when people are interacting with your feed the most and begin tracking it to see what patterns form. You can also research some apps that help you decide when the best time to post is.
Use Your Brand’s Style Guide
Color, fonts, illustrations, photography style and more should all be considered when posting to your Instagram.
Your existing brand should already be established, so make sure to cross-check that each time you post your brand guidelines are all checked. For example, when taking a photo, be sure you use on-brand props and use similar settings each time you edit. If you’re creating a graphic, you might want to use a template to ensure your graphics are always on-brand and easy to create.
Vary Your Content
In order to keep your feed exciting and audience engaged, you want to vary your content.
Consider your audience interests and try to tap into each one throughout your schedule. For example, you may want to include:
Graphic’s or Illustrations
Instagram Stories has quickly become a must-have for brands. “300M users interact with Instagram Stories daily.“ - Source
Instagram Stories provide the opportunity to interact with your audience in a more genuine way. You can share behind-the-scenes, promote a blog, sale or product or live dangerously and go live.
I feel that stories are meant to be less structured and more genuine, so I think different rules apply to your stories than to your feed.
Stories can be a real game-changer for your business, so I think it’s better to show up more consistently on your stories than on your feed. Plus, with the unfiltered, real-life, in the moment style of stories the content doesn’t always need to be as professional. Some of my favorite stories are people just talking about their work day.
For your content, I think it’s important to share content from our feed, share your real life and converse with your audience.
Sharing your content to your stories makes it easier for your audience to see it. Plus, you can include a call-to-action that promotes people to view, like or comment on the post.
I think getting your face on your story is even more beneficial. People connect to other people far easier than they connect to a brand or business. Get creative and start a conversation with your audience - just don’t re-watch the video or you’ll never post it. ;)
It’s also important to use your stories, and social media in general, to connect with your audience. Stories provide you the options to take polls, vote, receive questions and they can respond directly to your stories. Ask your audience to engage with you and they are more likely to.
What tips do you have for branding your Instagram account? Let me know in the comments!