Design

Is Custom Branding or Pre-Made Branding Right for You?

Is Custom Branding or Pre-Made Branding Right for You?

You may be surprised to hear this, but I donโ€™t believe every single business owner needs a custom brand. In fact, I consider it negligible for many business owners to invest a custom brand from the beginning. 

As a business owner myself, I understand how crucial it is to prioritize the profits of your business. When you are first getting started, it doesnโ€™t make sense to invest thousands of dollars into a business when you have zero proof of concept.

So, if youโ€™ve been on the fence about investing in a brand designer or purchasing a pre-made brand kit, this post is for you!

FREE Inspiration Board Templates to Inspire Your Brand Design

FREE Inspiration Board Templates to Inspire Your Brand Design

Inspiration boards are at the core of every brand that I create. 

An inspiration board is the jumping off point for the visual direction of your brand. The inspiration board helps you navigate the direction of your logo, pattern, typography and collateral items. 

When you use an inspiration board to inspire each element of your brand, you are able to create something cohesive and on-brand with ease every single time. 

Today, I wanted to share with you a few inspiration boards that will help you to create your very own brand. 

I do want to note before you jump into the blog post, that I have categorized these inspiration boards and shared a little bit behind-the-scenes of what I had in mind while curating the inspiration board. This by no means a craft blogger can/should only use the craft blogging inspiration board. Feel free to select any that fits your brand and business!

Video Tutorial: How to Design a Pin in Canva

Video Tutorial: How to Design a Pin in Canva

Canva is a graphic-design tool that is perfect for bloggers and business owners who donโ€™t have experience with complex design software, such as Adobe. 

Canva uses a simplified drag-and-drop format to ensure your designs always come out looking professional. Not to mention they provide their users with access to millions of photographs, vectors, graphics, fonts, templates and more.

Although these templates can be incredibly helpful, it can also mean your graphics look just like every other Canva user. 

In this blog post, Iโ€™m going to show you how to use Canva to create a one-of-a-kind Pin.

Design Spotlight: Kindred Weddings and Events

Design Spotlight: Kindred Weddings and Events

Kindred Weddings and Events is a Wedding Design and Coordination company based in Los Angeles, serving couples who desire an intimate wedding. View the balance of sophistication and whimsy we poured into her brand.

I first met Sarah, the owner of Kindred Weddings and Events, on Instagram. She won my first-ever giveaway and it was such a treat to work with her again.

In this blog post, Iโ€™m going to be walking you through our entire process together and highlighting her new sophisticated brand.

Letโ€™s jump into it!

An Introduction to Typography in Logo Design

An Introduction to Typography in Logo Design

Letโ€™s talk about typographic logo design.

There is a common misconception that typographic logos are simply a pretty font that was typed out and saved as a logo. However, that canโ€™t be further from the truth.

When designing a typographic logo you must select the typeface and then edit the tracking, kerning and individual letterforms in order to create a truly custom design. Youโ€™ll also want to sprinkle a little creativity in.

Today, I want to walk you through what that process looks like and how I use it for my clients.