You may be surprised to hear this, but I don’t believe every single business owner needs a custom brand. In fact, I consider it negligible for many business owners to invest a custom brand from the beginning.
As a business owner myself, I understand how crucial it is to prioritize the profits of your business. When you are first getting started, it doesn’t make sense to invest thousands of dollars into a business when you have zero proof of concept.
So, if you’ve been on the fence about investing in a brand designer or purchasing a pre-made brand kit, this post is for you!