As we near the holiday season (does October count as near?) gift giving is at the forefront of my mind.
One of the things I wanted to put an emphasis on when I started Jordan Prindle | Designs, is focusing on gratitude. One of the ways I’ve chosen to implement this is through client gifts. But, the process of client gifts can be a little overwhelming.
You have to decide the budget, how you’ll deliver the gifts and what gifts you’ll send.
In this post, I’m sharing six categories of gifts that I’ve seen to be most popular from other small business owners. But, I want to hear your gift ideas, so be sure to share yours in the comments!
1 | Gift Cards
Gift cards are a great way to say thank you.
They require minimal effort and if you send an e-gift card you can easily budget the amount of money you spend on the gift. Starbucks is a really popular option since it’s a universal brand that you can easily send via email. I recently used it as a part of an Instagram giveaway.
However, If you have a specific niche it may be smart to think outside the box and offer something more creative. For example, if you are a lifestyle brand you could offer a gift card to a store you frequently partner with.
Related: Thank You Card from the JPD Shop
2 | Paper Goods
Paper goods are also really popular options, especially among creative entrepreneurs.
I recently received a calendar from my friend Madison at Keeping the Creativity. What made this the perfect gift is that she knows I run a business and managing my to-do list is at the top of my to-do list. It also keeps her branding front and center on my desk each day. It’s a win-win.
However, a calendar may not be the right fit for your business. Consider giving a notebook, thank you cards, or notepads. The paper good options are endless!
3 | Bath + Beauty Products
A bath or beauty box is a great way to treat your past or current clients. A little luxury, big or small, can go a long way in turning clients into lifelong friends.
This is the perfect gift if you’re in the lifestyle, wellness or beauty market. Although, don’t be afraid to gift something a little outside of your natural market, as long as you your audience will enjoy the gift.
If creating your own bath and beauty box is too overwhelming, I recommend checking out Etsy. They have amazing products and you’re supporting other small business owners!
4 | Office Supplies
If your business is marketing towards other small business owners, office essentials are a great gift idea.
This could include motivational pens, cute post-it notes or custom notepads.
The importance with this gift is bringing a smile to your audience’s face and highlighting your brands personality. For example, my sister-in-law got these great pens for Christmas one year with sayings like “Hustle, Darling”,”Like A Boss”, “Just Go For It“, etc. She absolutely loved them and even shared them on Instagram!
5 | Food + Beverages
Special treats, health foods or your favorite food products is a great way to treat your audience. This is an especially good idea to any business owner in the health and wellness or food blogger market.
I’ve seen quite a few wellness influencer’s gift their favorite protein bars, kombucha or collagen.
Get creative with this! If you’re a food blogger, you may want to send one of your most popular recipes or holiday-themed snacks with a note card sharing the full recipe.
6 | Promotional Items
Lastly, you can send your clients promotional items. This is a great way to thank your clients while simultaneously growing your business.
A few of my favorite promotional items are mugs, tote bags or screen cleaners.
However, no matter what type of gift you choose to give, it’s important to think of the person who will be receiving it. What’s a gift they could genuinely use and enjoy? If it’s something they won’t use, neither you or your audience will reap any benefit.
Do you send client gifts? If so, what gifts do you love to send? Let me know in the comments!