As a designer, I had a few options on how I could niche my services.
I could work as a design assistant, design stationary for brides and newlyweds or I could work solely on brands and websites. As you can guess, I chose brands and websites.
Since this market, and nearly every other market, is highly saturated. I knew I needed to further define my services. I looked at my options and came up with a few solutions. I focus on a minimalist design aesthetic, target lifestyle and fashion brands and only create websites on Squarespace.
You may be wondering, why only Squarespace?
Well, I knew I wanted to select only one web platform in order to offer my best services to my clients. If I only work with one platform, I can be an expert, rather than knowing just a little about everything. But, the real selling point for me choosing Squarespace is the benefits it provides to my clients.
Today, I'm sharing with you just a few of those benefits.
Squarespace is easily one of the most user-friendly platforms on the market.
Squarespace uses drag-and-drop features, insertable widgets and templates that makes designing websites extremely simple.
When I design a website, I like to get creative with customization to ensure each clients website looks unique to their business. This includes a little CSS and creativity. But, after I hand over a client's website it's important to me that they are still able to use it.
That makes user-friendliness one of the most important benefits Squarespace offers my clients.
Although, this is a business and I need to make a living, I don't want to create websites that my clients can never update on their own. I want them to feel comfortable in their website and Squarespace's intuitive back-end design does just that.
SEO, or Search Engine Optimization, is a collection of practices you can use to improve your website's visibility and increase your ranking in search engines (read: Google).
Squarespace has a reputation of hurting SEO, which is 100% false. The reason this myth exists, is because boosting your SEO in Squarespace is almost too easy. Instead of downloading a plug-in, Squarespace comes equipped with all the tools you need to improve your SEO: site title, search engine description, page descriptions, image descriptions and blogging.
However, you need to take the time to customize each of these settings in order for them to work.
During my design process, I work with my clients to ensure each of these are intentionally implemented to increase their rankings from the start. The only two my client needs to work on after our work is completed are, image descriptions and blogging. Luckily, I detail just how to boost your SEO in a recent blog post.
Related: How to Boost Your SEO in Squarespace
All Inclusive Software
One of the most common issues I hear about from creative entrepreneurs is the issues they run into with plug-in errors, finding an appropriate hosting site or the expense of running your website seamlessly.
Squarespace is an all inclusive software, which means you won't ever run into these type of issues. From your domain name to your website theme to your professional email account, Squarespace has you covered.
This makes my job really simple. I don't need to help my clients make these decisions, because they are already decided for us.
This gives me and my clients an ease-of-mind that once I hand over their website, they can take the reigns without making any costly mistakes.
Although Squarespace websites are well-equipped to prevent ghastly errors. Eventually, you'll run into an issue with perfecting a layout or updating a web page.
Luckily, Squarespace has exceptional support.
There contact page is broken down into six sections to ensure you're reaching out to appropriate support channel on your first try. Plus, they respond quickly and with in-depth answers that help you fix any issues with ease.
Squarespace also offers articles, videos, live chats, and community forums for extra help.
Possibly, the most important benefit my clients get from using Squarespace is how affordable the prices are. Squarespace pricing is broken down into four plans with two categories: Websites and Online Stores.
Personal Plan: The personal plan is perfect for a small website. It offers all the necessary features to launch your website and begin growing your online presence. The personal plan is the least expensive option at $12 per month when billed annually.
Business Plan: The business plan is a great option for small business owners. It offers all of the perks from the personal plan plus a few additional ones like professional email and premium blocks and integrations. The business plan is a little more expensive then the personal plan at $18 per month when billed annually.
Basic: The basic plan is perfect for small shops and digital sellers. It offers all of the perks of the business plan and a few helpful upgrades designed specifically for online shop owners like no transaction fees and customer accounts. The basic plan is the least expensive option for the online stores at $26 per month when billed annually.
Advanced: The advanced plan offers everything you could need and more. A few of my favorite features being gift cards, abandoned cart autorecovery and real time carrier shipping. The advanced plan is the most expensive option at $40 per month when billed annually.
Squarespace allows you to upgrade or downgrade your plan at anytime to best fit your business needs.
Have you jumped on the Squarespace bandwagon, yet? If not, what's holding you back? I'd love to talk about in the comments section below!