Color palettes can be one of the most communicative aspects of your brands visual identity.
Colors can create a sense of peace, excitement or urgency. When you start creating a color palette for your brand, it can be overwhelming. Although we each have certain preferences when it comes to color, it's more important to use colors that give off the right message that will attract your ideal audience than it is to use colors that you're generally drawn to.
In this blog post, I am sharing 15 color palettes to jump start your brand identity. With each color palette, I discuss the color theory, brand adjectives and color schemes to guide you towards a color palette that properly represents your business.
UPDATE: I created a follow-up blog post with 15 More Minimalist Color Palettes
1 | Windstruck Color Palette
The windstruck color palette represents a triadic color scheme of bold greens, soft blue-grays and a splash of brown. Green is the color of nature, growth and serenity. Blue represents loyalty, dependability and trust. The brown brings forth a sense of warmth, nature and reliability.
Brand Adjectives: Natural, serene, coastal and balanced.
2 | Spring Blossom Color Palette
The spring blossom color palette is a analogous color scheme of soft greens, pinks and blues. Green is the color of nature, healing and tranquility. Pink represents femininity, love and tenderness. Blue brings forth loyalty, dependability and trust.
Brand adjectives: feminine, inviting, tranquil and loving.
3 | Lip Kit Color Palette
The lip kit color palette is a monochromatic color scheme with tints and shades of pink. Pink represents femininity, love and playfulness.
Brand adjectives: chic, feminine, inviting and playful.
4 | Shoreline Color Palette
The shoreline color palette is a compound color scheme of bold blues and contrasting oranges. Blue represents serenity, dependability and the sea. Orange symbolizes energy, joy and warmth.
Brand adjectives: bold, confidence, playful and energized.
5 | Latte Color Palette
The latte color palette is a tint and shade inspired color scheme of brown hues. Brown brings forth a sense of warmth, nature and reliability.
Brand adjectives: neutral, balanced, serene and chic.
6 | Coastal Color Palette
The coastal color palette is a complementary color scheme that uses soft blues and browns. Blue represents loyalty, serenity and trust. Brown brings forth a sense of warmth, comfort and reliability.
Brand adjectives: confident, welcoming, comforting and homey.
7 | Sea Foam Color Palette
The sea foam color palette is an analogous color scheme that balances a sea foam green, brown and blue-grays. Green represents balance, trust and dependability. Brown evokes comfort, nature and growth.
Balanced adjectives: ambitious, delightful, dynamic and inviting.
8 | Sweet tea Color Palette
The sweet tea color palette is a monochromatic color scheme that balances bold and soft hues of golden-yellow. Yellow represents positivity, warmth and comfort.
Brand adjectives: dependable, mature, natural and homey.
9 | Nobility Color Palette
The nobility color palette is an analogous color scheme that balances the powerful purples and soft blues. Purple represents creativity, mystery and luxury. Blue brings forth trustworthiness, serenity and stability.
Brand adjectives: powerful, kind-hearted, charming and courageous.
10 | Southern Comfort Color Palette
The southern comfort color palette is a complementary color scheme that balances soft golds and bold blues. Yellow represents positivity, warmth and comfort. Blue evokes trustworthiness, serenity and stability.
Brand adjectives: southern, generous, thoughtful and caring.
11 | Enchanted Color Palette
The enchanted color palette is a complementary color scheme balancing soft greens and pinks. Pink represents femininity, romance and delight. Green evokes balance, trust and nature.
Brand adjectives: delightful, charming, romantic and thoughtful.
12 | Homegrown Color Palette
The homegrown color palette is an analogous color scheme that utilizes green, browns and grays. Green evokes balance, trust and nature. Brown represents earth, nature and warmth.
Brand adjectives: natural, gentle, dependable and instinctive.
13 | Linen Color Palette
The linen color palette is a complementary color scheme that balances soft blues and tans. Tans represent warmth, comfort and balance. Blue represents comfort, serenity and stability.
Brand adjectives: comforting, serene, kind-hearted and pristine.
14 | Spring Meadow Color Palette
The spring meadow color palette is an analogous color scheme that balances soft hues of pinks, greens and blues. Pink represents femininity and softness. Green evokes nature and balance. Blue represents serenity and harmony.
Brand adjectives: enchanting, welcoming, harmonious and trustworthy.
15 | Beach sunrise Color Palette
The beach sunrise color palette is a complementary color scheme that balances golden yellows and soft blues. Yellow represents warmth, energy and joy. Blue represents delight and loyalty.
Brand adjectives: stimulating, delightful, honorable and sincere.
Looking for more inspiration? UPDATE: I created a follow-up blog post with 15 More Minimalist Color Palettes
Which color palette is your favorite? Let me know in the comments!