Don’t Make These 9 Squarespace Mistakes

Squarespace is a powerful platform for designing your own website.

With their easy to use templates, drag and drop customizations and user-friendly SEO tools you can get your website up and running with minimal work.

However, that means it can be easy to get your website launched and overlook a few things that may be hurting your user-experience or turning away your ideal clients.

In this blog post, I’m going to share a few of the most common mistakes I see DIY-ers making with their website. At the end of this post, you should be all set up to look like a professional.

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1 | Keeping the Squarespace Badge Enabled

The Squarespace badge appears at the bottom of your Squarespace site and automatically appears on your website. Unless, you disable it. 

The Powered by Squarespace badge is always the first thing I look for when I do a web audit on someone’s site. It makes your website look unprofessional and amateur.

Luckily, it is really easy to fix.

Step One: Navigate to the Design menu

Step Two: Select the Squarespace Badge menu

Step Three: Use the dropdown to select the Disable Squarespace Badge

2 | Leaving the Standard Favicon 

A favicon is a browser icon that is unique to your business. It appears in the left-hand corner of your website tab and is also the identifier if your website is saved as a bookmarked favorite.

Updating this is really simple.

Step One: Navigate to the Design menu

Step Two: Select the Logo and Title menu

Step Three: Scroll down to the Browser Icon (Favicon) section

Step Four: Upload your favicon and press Save

3 | Forgetting to Update URLs

This is a big one that has more ramifications than you might realize. 

Whenever I see a URL that says “” I don’t consider the website professional. However, it goes far beyond what people may think when seeing the URL. 

The issue with these URL’s is that they are directly affecting your Search Engine Optimization (SEO). If you don’t update these URL’s, it is harder for Google to understand what the page is about, making it less likely that your audience will find the page in the first place.

Squarespace makes this really easy to update. Follow the instructions below:

Step One: Navigate to the page in question.

Step Two: Select the gear icon. 

Step Three: Update the URL Slug to a more search-friendly option. 

Step Four: Press Save.


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4 | Leaving the Social Sharing Image Blank

The social sharing image is a graphic that is used when linking to your website. This is most commonly seen on Facebook when sharing a link. 

If you forget to update the social sharing image, it will pull the first image from your website and will most likely distort the image leaving the link viewer with a bad first impression of your website. 

To update the social sharing image, follow these easy steps:

Step One: Navigate to the Design menu

Step Two: Select the Logo & Title menu

Step Three: Scroll to the Social Sharing Logo and upload your desired graphic.

Want different social sharing images for difference pages? Squarespace just made an update that makes this possible.

Here’s how:

Step One: Open the page in question.

Step Two: Select Settings

Step Three: Select the Social Image tab

Step Four: Upload your desired graphic to the Alternate Social Sharing Image section.

5 | Choosing the Wrong Template

Choosing a template is no easy task, but it becomes especially more complicated if you don’t do your research first. 

Personally, I recommend the Brine family as it offers the most customization options for new designers and advanced coders. However, I still think you should do your own research, so be sure to use this post as your guide. 

Keep reading: Template Comparison Chart

6 | Neglecting SEO Best Practices

Search Engine Optimization is the practice of actively working to get your website to show up in search results. 

For years, Squarespace had a bad reputation when it came to SEO. But, this is far from the truth.

Squarespace has quite a few features that helps you actively improve your SEO within their built-in tools and continues to expand upon them.

I wrote a full blog-post about how to make the most out of Squarespace’s SEO tools.


7 | Neglecting Image Optimization

There are many things you can do to optimize your images for your website. If you ignore them, it can mean a slow loading website, poor performing SEO and blurry and distorted images. 

Clearly, nothing good comes from this neglect. 

To improve your image optimization, I recommend these quick tips:

One: Properly size your images. Here’s a full Squarespace article to help you with this.

Two: Use proper image resolution (72 DPI) for your web platform.

Three: Appropriately name your images with relevant keywords.

Four: Utilize the filename feature to additionally support your SEO practices.

8 | Using a Standard 404 Error Page

Squarespace makes it really simple to design and use a custom 404 Error Page. You may be wondering though, why is it important?

Well, here are the cliff notes. When someone lands on a 404 Error Page, they’re likely to be a little irritated with your website. The act of clicking on a link or call-to-action is them showing interest and when you can’t deliver on your promise it leaves people disheartened. 

But, if you can recapture their interest and resolve the poor impression quickly, it can be forgotten and forgiven. Leaving you with a more successful web presence and possible life-long customer. 

I wrote a full blog post on how to create your own 404 Error Page in Squarespace that you can check out below.


9 | Forgetting to Check All Screen Sizes

Have you ever been to a website you really wanted to use and all of a sudden you couldn’t select a button because the website wasn’t optimized for mobile-use. 

Luckily, all Squarespace sites are automatically built to be mobile-friendly. But, if you do a little extra customization to your website, you want to make sure that it is still appearing legible and user-friendly on all platforms. 

To check your website performance on multiple screens, you have a few options. 

One: Manually check on different devices. 

Two: Resize your browser window to a smaller size and view the different displays automatically. 

Three: Use the View Dropdown at the top of your website and select a display option.

What common mistakes have you noticed on Squarespace? Let me know in the comments!