If you are a new visitor or just an occasional reader, you may have missed that I launched a course at the beginning of March.
In true JPD style, I am immediately giving you all the details behind the launch. What went right, what went wrong, what I would change and what I am doing with the course moving forward.
Keep reading to learn all the juicy details.
Why I Made a Course
I always knew I wanted to make a course. I love teaching and sharing my knowledge. (Hello JPD blog.)
When I first started taking the idea seriously, I wanted to create a Squarespace course. I love Squarespace and could talk about it forever, but when I polled my audience, they didn’t seem that interested.
So, I walked away from the idea for a while.
I started blogging about Pinterest and Tailwind. I shared how I grew my Pinterest and my undying love for Tailwind. People started asking me questions and eventually asked me to make a course.
So, I did.
How it went
Thrive with Tailwind is is the first course I have ever created. Because of that, I was flying a little blind.
I wasn’t sure how to price it, where to promote it or if anyone would actually buy it.
To be totally honest, I didn’t do a lot of research on how to create a course or where to promote it. I just followed my gut and hit as many markets as I could think of.
Since I wasn’t really sure what I was doing, I set some very attainable goals which I was lucky enough to achieve. Barely.
All in all, I feel that the launch went pretty well. There are things I would change, which I’ll get into next, but I’m giving myself a lot of grace since this is my first time creating and launching a course.
What I would change
The one thing I would definitely change if I could, would be to announce what I was launching before I launched it. It felt like a much larger undertaking to educate my audience that I had a course, promote the course launch and close the course within one week.
Looking back, I would have started talking about what the course was and promoting the upcoming launch before I launched it. My main reason for not setting it up this way, is because I wasn’t sure when the course would be ready, so I was nervous to promise too much when I wasn’t sure I could deliver.
Now, I recommend setting a deadline and just figuring out how to make it work. It was a lot easier than I had expected and I wish I would have had a little more faith in myself.
My plan moving forward
The next time I will be launching Thrive with Tailwind will be in September of 2019.
The course will be available year round with two formal launch periods a year. These launch periods will be promoted for updated and expanded course material. PS: For current clients and future clients, you get access to all course material updates, so it’s best to be a course member sooner rather than later as the price is subject to increase.
If you’re still interested in joining the course, please check out the course page here.
Have you ever launched a course? What went right and wrong for you? Share the details below!