Creating a course feels incredibly daunting.
I created my first course just a few short months ago, but I dreamed about it for a few long years first. Although, I find so much value in creating a course when you are an expert, you don’t need to wait years to prove your expertise. You are an expert today.
If you don’t to wait until the time is “right”, this is the blog post for you.
Today, I’m sharing my step-by-step process for creating a course. Let’s jump into it!
1 | Poll Your Audience
Before you spend one minute on creating your course, you want to poll your audience.
The first course I ever thought about creating was for Squarespace. I polled my newsletter audience and quickly discovered most of them weren’t using Squarespace.
Which, was surprising, and pushed me to make a few changes outside of course creation. But, because my most loyal audience wasn’t using Squarespace, I realized it didn’t make sense to start with a Squarespace course.
How you decide to poll your audience doesn’t matter, but have some easy to answer questions and genuinely listen to what your audience has to say.
2 | Outline Your Course
Next, you’ll want to create a general outline for the content of your course.
I recommend having a very clear take away for your course before getting started. For my Thrive with Tailwind course, I wanted to do one thing: Help small business owners utilize Tailwind to get more visitors to their website while spending less time scheduling their content.
Knowing that was my goal, helped me narrow in on what content I needed to cover.
Once I understood the takeaway, I started building out what everyone would need to know to utilize Tailwind effectively and efficiently. That gave me this outline:
Getting Started with Tailwind - Basic introduction and set-up
Tailwind Tribes - What they are and how to use them.
SmartLoop - What it is and how to put your pinning on autopilot.
Pin from Instagram - How to make the most of your existing content.
Watch me pin - A behind the scenes look at how I schedule my own content.
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3 | Write Your Course Content
Now that you know the general outline, it’s time to start filling in the content.
Gather all of the information you want included in the course into one document. I use Google Docs.
Compile every piece of content you want to include. Then, walk through the entire course content from beginning to end. Put yourself in your audience’s shoes and start asking yourself some questions.
What did you miss?
Is this information just filler?
What do you need in order to complete the course?
When the course is done, did I achieve my goal?
Once you have all of this information and have thoroughly edited the content, it’s time to decide on course delivery.
4 | Decide Course Delivery
Depending on the type of course you create, you have a few things to consider.
Will the course be live or pre-recorded? Will you use video, workbooks, surveys, etc.? Will you use drip content or release all the content at once? Will your audience require any special materials or software with the course?
When you choose a platform to host your course, be sure to select a platform that can fit your current needs as well as your future needs.
Once you’ve decided your course delivery, it’s time to build out the course. Start recording your videos, making your workbooks and branding for launch.
5 | Promote Your Course
Promoting your course may be the hardest step of this entire process.
I recommend keeping your promotion simple, especially the first time you promote your course. You don’t need a 3-month marketing plan in order to make a profit. In fact, it may hurt your profits.
Use a week or two of strategic marketing and then walk away.
After your first launch, you will learn so much, so just continue growing your course and adapting your promotions.
Have you ever created a course before? What did you find helpful? Let me know in the comments!