How to Create a Viral-Worthy Pin

One of the reasons I have been able to find success on Pinterest, besides my beloved Tailwind, is the way I design my pins.

Pinterest is a visual platform, so how your pin looks and what your pin says is really important. The visuals of a pin is what stops a person from mindlessly scrolling long enough to read your pin. The content of your pin is what gets them to click-through to your website.

Today, I’m sharing exactly how to create your own viral-worthy pin. Let’s get started!

How to Create a Viral-Worthy Pin | In this post, I'm sharing my secret formula for creating vial pins. Learn how I do it at #pinteresttips #viralpins #socialmediatips


First and foremost, the visuals of your pin matters.

The design is what first grabs the attention of your audience. How your pin looks is the first indication your audience has of the type of content they can expect from you. The better quality your pin looks visually the better quality content people wil believe your blog has.


The layout of your pins should be vertical.

Vertical pins perform better on Pinterest due to the long-scrolling nature of Pinterest’s website and app. The more room you take up on the screen, the more likely your audience will notice and engage with your pin.

The specific size recommendation from Pinterest is I use for my pins are 600 by 1260 pixels.


The most important thing you can do with the text of your pin is ensure it is legible.

To ensure your text is legible you’ll want to use easily legible fonts (i.e., serif and sans serif), high contrast between font color and background color and visual hierarchy.

If you aren’t sure if your text is easily legible, view one of your pins on Pinterest from your phone. If you can’t immediately read the text without opening the pin, you’ll want to address one of the above possible issues.


Now, for your colors.

I recommend utilizing the your brand colors for all of your pins. This ensures brand consistency and brand recognition across all your social platforms.

I recommend using a more neutral background color, a bold color for your fonts and a pop of contrast color to add visual appeal to call-to-actions.

Note: Cool colors don’t tend to perform as well warm color on Pinterest. Attempt to use cool colors (blue, green and purple) sparingly if possible.

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Now that we’ve mastered the visual elements of your pin, let’s tackle the content.

Although I love the visuals, the content is the most important part of your pin for one reason. Conversions.

A pins visuals may get someone to stop scrolling, but the content is what motivates them to click through to your website.

Catchy headline

In order to grab your audience’s attention quickly, you’ll need a catchy headline.

There is a lot that goes into creating a catchy headline, but I believe every catchy headline can be categorized into five segments.

Catchy Headline Categories:

  • Solve a problem

  • Ask a question

  • Provide facts and figures

  • Play on emotion

  • Make a promise

Related: Co-Schedule’s Headline Analyzer

Website or logo

Next, each pin should include your logo or website URL.

This ensures easy brand recognition and peaks the interest of past blog readers. If someone has engaged with your content in the past and enjoyed it, they are more likely to engage with your content in the future.


Finally, your pin should include a call-to-action.

A call-to-action is when you ask your audience to act. This may be purchasing a product, leaving a comment on a blog post or clicking through a pin to read your blog post. *hint hint*

For a pin you can include a call-to-action in a few different ways.

You can highlight your website’s link, you can add a little blurb sentence to drive action or you can mention a freebie that’s available in the blog post.

I recommend diversifying your call-to-actions to learn which one works best for you and your audience.

Did I miss anything? Let me know in the comments!