The Importance of Creative Outlets for Small Business Owners

Last week, I shared a quick little video to my Instagram Story of me painting a pumpkin black. Halloween is my favorite holiday and this year I get to throw my first Halloween party. So, I am in full force planning mode and already DIY-ing some decor.

These crafts and projects got me thinking about something important; Making time to pursue creative outlets outside of my creative business.

When I first started Jordan Prindle | Designs, I believed it was the only creative outlet I needed. I mean, JPD was my hobby, passion and business. How would I find time, energy or the creative-juices to spend on anything else?

In today’s post, I want to talk about why I think making time for creativity is so important for creative business owners of all kinds.

The Importance of Creative Outlets for Small Business Owners | As a creative entrepreneur your creativity is often tied up in your business. Today, I want to share why I think you need to pursue creativity elsewhere. Keep reading at #smallbusinesstips #creativity #creativeentrepreneurs

Pressure-Free Creativity

When you run a creative business, so much of your creative energy is tied up with money. You most likely got started in your field because you genuinely enjoyed your craft. Whether you’re an illustrator, DIY-er or blogger, it’s likely your business began as a hobby.

Now, that your hobby has grown into a business, you may get burnt out or drained from the projects you once loved.

This, I’ve found, is due to the pressure placed on our shoulders. When running a business, you’re responsible for client management, prioritizing your to-do’s and bookkeeping, all things that tend to drain the creativity from you. Each creative decision you make, each project you take on and every passion you follow gets boggled down on how to turn it into a profit.

If we can find a way to take the pressure off of ourselves while being creative, you’ll find it comes a lot easier.

New Perspective

Whenever I take part in something new, I find myself looking at the world with a new perspective.

Whether it’s listening to a new podcast, starting a new design project or picking up a new craft… starting something always gets my invigorated with the promise of possibilities. I have a hunch, I’m not the only one who feels this way.

When we step into something new, we learn things about ourselves and push ourselves out of our comfort zone. We are forced to find creative solutions and look at the world a little differently. Pushing yourself to do this more often, can only help you as a person and as a business owner.

I can’t tell you how many times I’ve heard an industry expert talk about the importance of approaching your business differently than your “colleagues” and the only way I know how to do that in my business is by getting a new perspective.

Discover the Joy

It is so important to continue to pursue creative outlets solely for the joy of it. Take a step outside of your creative norm and try something new. Be a beginner and get inspired. Learn to knit, paint, draw or sew. Don’t worry about the quality. Don’t open a shop on Etsy. Don’t show it to a single person.

Just re-discover the joy of creating.

If you’re like me and go totally blank when given a task like this. I’ve created a list of creative outlets I think would be fun to try. Get started with one:

  • Knit, Crochet or Needlepoint

  • Take a dance or acting class

  • Follow a DIY tutorial

  • Bake or cook a complicated recipe

  • Draw, paint or design

  • Scrapbook

  • Create handmade gifts

  • Photography

You don’t need to dedicate a lot of time or energy to this, just try something new when you’re feeling a little burnt out or discouraged. It can be greatly cathartic.

Today, I will be cutting up bats from construction paper to hang on our walls. What craft will you take on? Let me know in the comments!