Design Spotlight: Alabaster and Moore

Alabaster and Moore is a fashion and lifestyle blog. With a focus on highlighting real women and beauty. For this project I designed a full brand and downloadable media kit. 

If you've read through any of my blog posts before, you know I have a set way of running things with design clients. It goes a little like this: in-depth questionnaire, Pinterest collaboration, inspiration board, design, design and design a little more. This project was no different.

Alabaster and Moore Mockup
Color palette for Alabaster and Moore

For this project, a warm, comforting and chic color palette seemed like the best way to go. We also wanted to use an ample amount of photography and graphic elements. This overall aesthetic was carried over into the primary and secondary logo design, as well as the media kit design.

A media kit is a multi-page document that businesses use for prospective clients, collaborators and general advertising opportunities. The information varies by use and niche, but you can find website and social media statistics, information about the company and their target audience and pricing for packages, collaborations or and product or service.

Alabaster and Moore Media Kit | Meet the Team
Alabaster and Moore Media Kit | Collaborate

This was such a fun project to work on. Everything from the playful typography to the cozy color palette really spoke to me. If you'd like to get started on your own branding, I'd love to hear from you! Feel free to click the button below to get in touch.




*this is a fictional project