I recently decided to create a project that spoke to the heart of my ideal clients.
I wanted to combine quality custom typography, a luxurious color palette and a touch of whimsy into one brand. I knew it would be no small undertaking, but the end product of Union Weddings and Events highlights just how magical the possibilities could be.
In this post, I’m going to share my process and the uniqueness of this brand.
Let’s get started!
This primary logo design plays heavily on a little bit of custom typography.
Union is dedicated to serving brides and grooms with their event center. They believe in more than a wedding, but a marriage and the uniting of two families.
When I started designing this logo, I wanted to play on the connection of the UNI in Union and the “You and I” joining together in marriage. It not only highlights the purpose behind the brand, but it creates a beautiful, one-of-a-kind logo.
Once the primary logo was complete, I moved on to the alternate logo concepts.
For the alternate logos, I wanted to provide two unique options.
The first, a simplified version of their primary logo.Union standing on it’s own reinforces the brand and still provides a little more flexibility for application purposes.
For the second logo, I wanted to go in a slightly different direction. I used the tagline font from the primary logo to create these playful favicons. These favicons offer Union both flexibility and diversity.
Once the logos were complete, I moved on to the brand collateral.
As with each Brand Essential Package, I started this phase with a custom pattern design. A custom pattern can be used on so many aspects of a brand, that I always tackle it after the logos are complete.
When I began playing with concepts, I knew the unique shape of the U in the favicon could be used to my advantage. So, I played with a few different layouts, colors and styles and finally landed on the perfect brand pattern.
I knew I wanted to use the pattern on the business cards, since I am officially obsessed with it. On the back side of the business card, I decided to use the primary logo since most people may not know about Unions Weddings and Events on first meeting. Next, I added the business card information, a logo variation at the top and balanced it all with a line down the middle.
Working on this project was such a treat. Combining the formal with the whimsical seemed tricky at first, but the dark green hue really pulled it all together to create a one-of-a-kind brand!
Are you looking to hire a brand or web designer for your creative business? I would love to take your passion-project on and design a brand that reflects your mission. Visit my "Work With JPD" page for package information, frequently asked questions and to get in touch!