If you have spent any time researching designing a website you know there are a lot of options and opinions. This is a topic that a lot of people are passionate about. Well, so am I.
Before I re-branded my business, I used Wordpress. As I re-evaluated my goals, values and intentions, I realized that staying with Wordpress was no longer the best option for my business. Today, I'm going to lay out all the reasons I decided Squarespace was the best platform and why I think you should be using it too.
Easy to Use
When I used Wordpress, I wasted a lot of time critiquing my website. This was valuable time I was wasting that could have been spent promoting my business, working with clients or creating new blog content.
Customize with minimal coding
Although I do know how to code, that doesn't mean it doesn't take time or that it never causes unique and frustrating problems. Now that I use Squarespace I never run into these issues.
Not only does this benefit my personal website, but it also helps my clients. Squarespace gives me the freedom to quickly and easily design websites for my clients without wasting my clients valuable time. With quick turnarounds and the ability to quickly re-design layouts I am able to design user-friendly websites that my clients love.
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Easy for clients to learn
It's important for me to be able to hand over a website that my clients can understand, utilize and adapt. I don't aim to design websites that can never be touched again by my clients.
Squarespace is an incredibly user-friendly platform. There is no learning curve that will inhibit my clients from updating their website as their business grows. It's also very unlikely that they can accidentally destroy their website, which is something I've done to my own website before using Wordpress. A story for another time - ha!
Squarespace comes equipped with it's own branded plug-ins. There are critics that feel that this is very limiting, but personally I prefer it. I'm one of those people that get overwhelmed if you offer me 30 flavors of ice cream, it causes me to panic and order vanilla. With Squarespace you don't need to worry about finding the best plug-in, or a plug-in that is compatible with your website.
Squarespace makes it easy for you.
This is a topic that people debate on, but I'm here to tell you that Squarespace has great SEO. The two most important SEO perks that Squarespace offers are Sitemaps and custom search engine descriptions.
Squarespace provides a sitemap for every single user.
Sitemaps is a list of each page of your website. This helps Google understand and optimize your website. When a designer is starting to create your website they also tend to start by writing out a sitemap.
Think of your website as a family tree. You have your homepage (your grandparents). From there it links to pages like your Portfolio, Services, Blog, About, etc. (your parents). From there you might link to Blog Posts, Specific packages, Examples of your work, etc. (you). Each level gets larger and larger similar to a family tree. This is exactly how your sitemap looks.
Search Engine Description
With Squarespace you are able to easily customize your search engine description through the back-end of your website.
A search engine description is the little bit of text that appears under the title of your website. This is a great spot for you to place content you want to be found for. For example, I use my mission statement as it describes who I am, what I offer and who I work with.
It's important to create a keyword rich description that will help your target audience easily find your business.
Related: Boost Your SEO Using Squarespace
Do you use Squarespace? What is your favorite Squarespace feature?