Over the weekend, a blog reader reached out to me on Facebook and asked me a few questions about obtaining clients.
This is something, I have been hesitant to write about, because I don’t feel like an expert. But, after pondering her question and talking with her briefly, I realized I knew more than I was giving myself credit for.
Now, I don’t want to say follow these steps and you’ll book out your client calendar for the year. But, I can tell you, that these are effective ways to grow your business and start booking more clients.
1 | Make Your Website Work For You
Marketing your business through flyers, social media and advertisements is great. But, if you are sending your prospective clients to an underwhelming and confusing website, you’re doing yourself a disservice.
Your website doesn’t need to be large, complicated or cost you an arm and a leg. It just needs to be effective in communicating your message, welcoming your ideal clients and serving as your businesses home base.
I write a lot about designing an effective website on Squarespace, so if you feel like your website is working against you, check out a few of these helpful resources below:
2 | Serve Your Clients Well
There is nothing more effective for your business than serving your clients and customers well.
Whether that is providing helpful advice, amazing products or stellar customer service. Ensuring your community enjoys interacting with you and your business needs to be your top priority.
You may be thinking. That’s great and all, but how does serving existing clients get you clients…
If you serve your existing clients well, they will come back for more.
Whether you sell products or services, the better you serve your existing clients, the more loyal they will become to you and your brand.
That highlights the importance of diversifying your income.
In order to book more clients and steady your income, you need to create multiple streams of revenue. For example, JPD offers products, services and retainer packages. That allows me to serve a wider range of clients and steady my income.
Existing clients are your best social proof.
No matter what business you’re in, the competition is going to be dense.
Social proof, testimonials and raving fans are a big factor in customer decision making. As proven here: “88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.” - Source
3 | Ask for referrals
If you’ve been serving your clients well, asking for referrals is a great way to continue to grow your business.
When making a significant purchase, most people ask friends and colleagues before taking the leap. If you are able to get your clients marketing your business for you, it can drastically increase your leads.
If you’re having trouble getting referrals from past clients, consider offering them an incentive. “More than 50% of respondents are likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program“. - Source
What effective tips have you found for finding clients? Share them in the comments, below!