The more I share about the success I’ve found through Pinterest, the more questions I get about it.
How did I get started on Pinterest? How frequently do I Pin? How did I get mine to run on autopilot?
Well, today I’m going to give you my getting-started guide for Pinterest. From setting up your business account, to rich pins to my undying love for Tailwind*.
Let’s jump right in!
*Please note: This post contains affiliate links. Any commission I earn comes at no additional cost to you. And of course, I never recommend tools that I don’t use and love. Promise.
Set-Up Your Business Account
If you haven’t created a business account on Pinterest, do it now.
With a business account, you are able to display your business name (rather than your first and last name). You get access to rich pins, promoted pins and analytics.
Lastly, Pinterest requires you by law to have a business account if you are using Pinterest for your business. So, skip the hassle and just convert your account.
It’s really simple.
Related: Convert or Create a Business Account
Customize Your Account
Once your account is live, you’ll want to customize it to attract your target audience.
For your profile, make sure you are using a high-quality image for your profile picture. Whether it’s a logo or image of your face, it should be professional and on-brand.
For your bio, you should be sharing what you offer, who you offer it too and an incentive to check out your website.
Use this template if you’re stuck:
“I offer [what you offer] for [your target audience]. Get your free [incentive] here [link].“
For your content, it’s advised to only Pin the type of content you want to be known for.
For example, if you’re a craft blogger. You may want to keep your boards and pins to different types of crafts. Possibly crafts for the home, needlework, knitting, crafts for children, etc. You wouldn’t want to be sharing recipes, fashion or business pins. Keep those pins for your personal account!
Set-Up Rich Pins
Rich Pins are Pins that provide more information or context to any given Pin. They also help you keep your Pins up to date. For instance, if you change something on your website, your Pins will automatically update to reflect that change.
However, you have to apply for Rich Pins, they don’t automatically give you this feature. But, don’t worry, the approval process is just to assure everything is on the up and up. For example, you aren’t stealing people’s content and pretending it’s your own.
There are three types of Rich Pins.
Product Pins. These are great for shop owners. The pins provide pricing, availability and greatly improves the shopping experience for your audience.
Recipe Pins. Any food or wellness bloggers will love these. Recipes Pins share ingredients, serving sizes and cook times with your audience right in Pinterest.
Article Pins. This is the perfect pin for bloggers. Each pins shares the author, title and article description. Encouraging readers to click-through to your site and continue reading
Rich Pins are preferred pins by Pinterest, give your account more credibility and drive action from your audience. By providing additional insight into your content it gives people additional incentives to interact with the pin.
Related: Apply for Rich Pins
Invest In Tailwind
Tailwind* is the number one reason, I’ve seen success on Pinterest. It’s one of the few tools I will gladly pay for because I consistently see a return on investment.
Why? Because Pinterest awards those who consistently pin content.
If your schedule looks anything like mine, you don’t have the time to pin once or twice an hour. I’m currently pinning a minimum of 200 times a week and can’t afford the distraction of opening up Pinterest to manually pin 30+ times a day.
That’s where Tailwind* comes in.
Each week I open up Tailwind and schedule my pins for the week ahead. I can do this right in Tailwind, but they also have a Tailwind extension that let’s you schedule from Pinterest, if you prefer.
Tailwind is the only Pinterest software I recommend, because it let’s me select my pin frequency, collaborate in tribes, loop my content, pin from Instagram and so much more! Plus, they are always staying up to date on Pinterest terms of service, so I don’t have to. If Pinterest makes a change, Tailwind is on it.
My two favorite features of Tailwind are actually their latest additions. SmartLoop and Pin from Instagram.
With the addition of SmartLoop, you are now able to circulate your pins, similarly to BoardBooster (which is now out of business).
This helps you fill up your content queue, utilize evergreen content, decrease your scheduling time and even customize for seasonal posts. I have recently implemented it for my own business and it is a huge time saver. Now, I can share my most valuable blog posts on a customized rotating schedule.
Pin from Instagram
Another recent addition that I’m loving is the Pin from Instagram feature. Please note: it is still is Beta testing.
I use my Instagram almost like a portfolio, so I love being able to cross-promote that content on all my other social media platforms.
Are you using Pinterest for your business? What would you recommend to beginners? Let me know in the comments!