Pinterest is the number one platform I would recommend to any small business owner. It has helped me find my audience, grow my web traffic and organically promote my business.
Oh, and I get over 2.5 Million monthly viewers on Pinterest.
I want to preface this blog post with one important fact. I am not a unicorn.
I’m not. I didn’t do anything special. I didn’t sacrifice my first born child. I just understood how to use Pinterest to the fullest and now I am share what I’ve learned with you.
*Please note: This post contains affiliate links. Any commission I earn comes at no additional cost to you. And of course, I never recommend tools that I don’t use and love. Promise.
First and foremost, I did the work to utilize Pinterest for more than recipes and crafts, I started using it for my business.
A few simple things I did, that you can do, too:
Create a business account: Pinterest Information
Create the perfect Pinterest profile: Get my checklist
Apply for Rich Pins: Pinterest Tutorial
Utilize Tailwind: Sign-up for Tailwind
Design a Pin
If you’ve ever scrolled your way through Pinterest before, you are well aware of it’s visual component. You are practically bombarded with beautiful, pin-worthy images.
Creating a pin that stands out in the crowd is vital to growing your Pinterest.
Here are a few of my tips:
Large, legible text
Colors that pop
Related: How to Create a Viral-Worthy Pin
Pinterest isn’t a social media platform. It’s a visual search engine.
That means how you write your descriptions is just as important as how your pin looks.
For every single pin description, you need to be including these four elements.
Blog Summary with Keywords
These four elements will give insight into your content, make your content easier to find and ultimately drive action towards your website.
Tailwind is a social media scheduling program that I use for my Pinterest account.
If you know much about using Pinterest strategically, you know that Pinterest wants you pinning new content 30+ times throughout the day. If you’re busy running a business, taking time to find high-quality Pinterest content isn’t an option.
That’s where Tailwind comes in.
Tailwind helps you schedule pins, track analytics, pin easier with tribes, loop your content and so much more!
Related: An Introductory Guide to Tailwind
What questions do you have about Pinterest or Tailwind? Leave them in the comments below!