Welcome to Day 2 of tribe building.
Today, we are going to discuss how to grow your tribe. If you missed it, check out the blog post on finding your tribe. Over there you'll learn how to expand on your existing market, intentionally utilize your brand and creatively use social media to find your tribe.
Now that you're all caught up, today we're going to talk about growing your tribe. Once you know who your tribe is, it's time to start fostering those relationships to build a thriving community around your brand. I'm going to share with you a few tips on creating a community and growing trust through consistently sharing your knowledge and expertise.
Let's get started!
Create a community
Once you've learned a little more about your tribe and feel that you are starting to create a tribe, it's time to create a place that your tribe can connect and grow. The best way to do this is to create a community specifically for your tribe. This can be through Facebook groups, Instagram pods or even membership sites!
1 | Facebook groups
Facebook groups are a great way to build up a community around your brand. They offer you the freedom to talk freely with your audience, learn more about their struggles and hang-ups and connect with them on a more personal level.
As a blogger, a lot of the information and communication feels one-sided. Creating a community gives you the opportunity to open up the dialogue in a fresh way. Not only are you personally connecting with your audience, but your audience gets to connect with each other and grow additional bonds around your brand and business.
2 | Instagram pods
Instagram pods are a great way to connect with a small group of tribe members. This is especially perfect for connecting with people in similar fields, rather than your direct audience. Instagram pods help you support your tribe, learn from other experts and create a healthy community.
Instagram pods can be used in a number of ways. Some Instagram pods are focused on raising engagement for each other. Essentially, liking and commenting on each other's posts with the promise of the favor being returned in the future. You can also use Instagram pods as a way to connect and support each other a little more organically. You can ask questions, offer support and learn more about other fields of expertise.
3 | Membership sites
Lastly, you can create a membership site for your tribe. A membership site is when you host a small group of people and offer additional resources or benefits for a small fee.
Depending on your market, you can create a membership site that creates graphics, includes one-on-one support, expert tips, additional blog or video content... anything you think your tribe would benefit from.
Share knowledge freely
It's important when trying to grow a thriving community around your brand to be gracious and . People trust brands and businesses that don't feel overly sales-y. This doesn't mean you need to offer free services or under-price your products, it means offering help and answering questions whenever possible
1 | Answer questions frequently, for free
Not everything is business is about making money. Growing a tribe is one of those things. When focusing on growing a tribe it's more important to focus on building community.
The easiest way to build community is to be helpful. Jump into a few Facebook groups and answer relevant questions as frequently as you can. This demonstrates your ability to help others, gets your face in front of new people, establishes you as a knowledgeable source and possibly gets you a client or customer.
2 | Create a blog
Blogging is my number one tip for all business goals. You want to make more sales? Start a blog. You want to increase your websites traffic? Start a blog. You want to create a tribe around your brand? Start a blog.
Blogging is also the number one way to share your expertise. A blog is the perfect format to share your knowledge and teach your tribe. A blog also gives you the opportunity to communicate with your audience directly. Plus, it doesn't hurt that with a blog you are consistently showing up in front of your audience without making a single sales pitch.
3 | Go live
Another great way to consistently share free knowledge is to host live webinars.
Truthfully, anything live is a big trust-builder in a community. Your audience is able to ask you questions on the fly and get real-time answers. It demonstrates your knowledge and authority and gives you a great way to directly communicate with your tribe.
Outside of live webinars you can go live on Facebook, Instagram or YouTube. If you are nervous about sharing content live, you can also pre-record webinars, podcasts or vlogs to share with your audience.
What tips did I leave out on growing your tribe? Let me know in the comments section!