As an entrepreneur, you're constantly juggling the financial investments you want to make for your business. One of these investments, includes branding.
I'm often asked when the perfect time to re-brand is, or when someone should invest in a high-quality designer. Although, I always think investing in your brand is important. There are a few signs, that your business is ready to hire a brand designer.
Keep reading to see if your business falls into one of these categories!
1 | You're not attracting your ideal clients
One reason you might consider hiring a brand designer, is that your business isn't attracting your ideal client. Your business may be running smoothly, but each client is different and offers there own unique challenges. This may come down to inconsistent branding.
A brand designer takes the time to get to know your business and your market and designs a brand around it. If you decide to hire a brand designer, be sure to hire own that in invested in doing the research necessary to learn about your unique business.
2 | Your business is growing slowly
Another sign that it might be time to hire a brand designer is slow business growth. There could be multiple reasons why your business is growing slowly, but you would be surprised at how often it comes down to poor branding.
A thoughtfully crafted brand makes you appear intentional, professional and fosters trust among your community. When your branding doesn't reflect the value your business offers, it creates a disconnect to your audience.
3 | Your business has grown and adapted
Another time you may consider hiring a brand designer is once your business model has grown or adapted. During the first year of a new business your business tends to go through the most change. You may develop a better product or service, your may re-direct your marketing efforts , or you may have the financial backing to invest in high=quality branding.
During these seasons of change, it can be a great time to reevaluate your current branding.
When did you decide to invest in a brand designer? Let me know in the comments!