There is a lot of information floating out in the blogosphere about how to design a website. What fonts you must have, the platform you should choose. Etc. Etc.
I'm one of them, so not judgement.
But, today I don't want to talk to you about why I love Squarespace or the best fonts. Today, I want to talk to you about 5 things that every homepage needs.
1 | Clearly Identify Your Business
Before you design anything else on your homepage, decide how you will clearly identify your business. Who you are and what you do is the most important information your audience can walk away with after visiting your website.
You can identify your business with a prominent and professional logo. A tagline that identifies what you do and who you do it for. You can also include an image of yourself that fosters community and connection among you and your audience.
2 | Establish a Call-to-Action
I'm sure you have a long list of goals when it comes to your business. But, what is the overarching goal? Growing your audience? Increasing your income? No matter what you decide, you need to brainstorm how you can reach that goal through a call-to-action.
A call-to-action is when you clearly ask your audience to do something. This could be reading a blog post, signing-up for an opt-in or viewing your portfolio. Consider your ideal outcome and establish an action plan for your audience.
3 | Utilize Design Theory
Proper use of design theory can propel your business forward faster than you may think. The perfect font can communicate your message. Colors can evoke emotion and graphics can foster a connection.
Read through a few of the below posts to jump start your design theory.
4 | Prioritize Content
For those in the know, there is this thing called "the fold". The fold is where your browser cuts your page to enable scrolling. When building your homepage, you need to prioritize your content into an above the fold and below the fold section.
Everything above the fold, should be the most important information your audience should know about you. For example, your identity, a call-to-action and an establish brand personality. Below the fold can include more of the nitty gritty details.
5 | Revise
One of the most important things you can do for your website is knowing when it's time to revise. If a call-to-action isn't working or you worry the design isn't communicating the right message, try something new!
What must-have's do you include in your homepage? Let me know in the comments.