So, you have a color palette. Now what?
Believe it or not, creating a color palette isn't the hardest part of utilizing colors intentionally in your brand. It's everything that comes after. Today, I'm going to walk you through intentionally utilizing the colors in your color palette. From ensuring your color palette is complete, to categorizing your colors, to creating guidelines and more.
Colors are powerful and with just a little bit of information you can learn how and when to use each color to effectively market your brand and attract your target audience.
Ensure you have a complete color palette
Before we start implementing your color palette, we need to verify that it is complete. There are a few simple standards for a color palette
For my client's, I always present them with a minimum of 5-6 colors. These colors are the foundation of their brand. From there, I include tints and shades of each hue. This ensures they have enough colors to create contrast and exciting graphics.
Before you move forward, ensure you have a color palette that exists of a minimum of 5-6 colors + tints and shades.
Categorize Your Colors
Next, we need to categorize each color into primary and secondary sections. First, identify the primary colors. The primary colors are 2-3 colors you will use most often. They will be the colors people will associate with your brand. Think Target-Red, Pepsi-Blue. etc.
The secondary colors will be used to add visual interest to your brand and graphics. These colors also don't need as much restriction as they can shift and adjust more since they aren't your brands primary identifying colors.
Utilize secondary color palettes
From there, take advantage of your secondary color palettes.
As I mentioned briefly above, your secondary color palettes don't need to have any hard or fast rules. They can shift and adjust. But, more than that, they can serve a separate purpose altogether.
If you are launching a product, service or course you may want it to have it's own color palette. A great way to take advantage of your secondary color palette is to make one of your secondary colors a primary color for a product, service or course. And create a new color palette around that product, service or course.
Create application guidelines
Lastly, you'll want to create guidelines for when and how the colors are used.
For instance, you may not want to combine a few of the darkest shades together as they don't create enough visual interest. You may create a guideline about which color the logo can be with specific backgrounds.
Take the time to pair and arrange colors and settle on a few guidelines to ensure each time you create a new graphic they appear similar in style and aesthetic.
How do you implement your brand's color palette? Let me know in the comments!