An Inside Look at My New Brand and Web Design Packages

If you follow me on Instagram, you know that I’ve been working on a secret project. Yesterday, that project finally went live.

I’ve updated my brand and web design packages!

I’d been working on this behind the scenes for about a month or two and occasionally asking questions on Instagram. (PS: If you ever want news first, be sure to follow me on Instagram). I knew I wanted to enhance my services to better reflect my expertise and improve my clients end results.

So, I paired what I knew I could do well for my clients, then I asked you what you wanted. Long story short, the new updates to my brand and web design packages are life-changing and I can’t wait to share the full reasoning why.

Keep reading to get the full scoop, then head over to the Work With JPD page to take a look and book your spot!

An Inside Look at My New Brand and Web Design Packages | I recently set time aside to revamp my squarespace web design packages. Today, I'm sharing the reasoning behind each upgrade I've made. Read all about it or book your spot at #squarespace #freelancedesigner #branddesign

1 | Your Brand Is More Than a Logo

When I first designed my brand packages, my starting package was a simple logo design.

Although, I never felt comfortable only offering logo’s, I was afraid that if I didn’t offer this I would be losing out on business. You see, a logo is often viewed as a brand, but a brand is so much deeper than than.

Your brand is made up of three parts: look, sound and feel.

The look of your brand pertains to your design elements. Which includes your logo, website, print and digital collateral. The sound of your brand represents your brand voice. How you communicate with your audience and the terms you use. The feeling of your brand is the experience you create for your audience.

With my new brand and web design packages, I’m ensuring that each element of your brand is properly crafted and well-represented.

2 | Your Website Is Your Businesses Home Base

With my new design packages, I’m putting a larger emphasis on the importance of your website. Originally, my largest package was the only package that included web design.

That is no longer the case.

Now, the only package that doesn’t include web design is my introductory package.

I can’t put a higher importance of a well-designed and purpose-driven website. 88% of online consumers are less likely to return to a site after a bad experience. - Source.

With user-friendly and attractive websites becoming a must-have for all business owners, there has never been a more important time for new businesses to invest in well-crafted websites and now my design packages reflect it.

3 | Well-Crafted Brands Need Ongoing Support

A well-crafted brand takes thought and creativity. We can plan and prepare you for anything your business has to throw at you, but eventually a new design need will pop up!

Whether you’re designing an opt-in, email series or hang tags… you’ll eventually need the help of a designer. That’s why I added retainer packages to my design services.

For a small monthly fee, you have full access to a designer who can help you update blog posts, business cards or anything that pops up!

I’m thrilled to finally be sharing all about my new design packages. I’ve been brainstorming for months! To get a look at the new services or inquire use the button below! I can’t wait to hear all about your business and design a brand that properly communicates your message and reflects your heart!