I've seen it time and time again. You start your business, create a modest brand and start building a growth strategy.
Your business begins to grow and you start taking on more and more work chasing a state of "busy". Your modest brand remains even though that initial business is long gone. You've officially outgrown your brand.
Your brand is how your audience connects to you. It's how you build a community around your business. A brand is what turns your business into an empire. That's why I recommend growing your brand before your business.
But, how do you know when you've outgrown your brand and what are you supposed to do about it?
Well, in this post I'm going over the 5 most common signs that you've outgrown your brand and sharing a few simple ways you can get your brand back in order. Let's get started!
1 | Your brand and messaging aren't aligned
Your brands message is the overall component of your brand. It includes your voice, value proposition and the genuine connections you make with your audience.
If your brands visuals aren't assisting in your overall message or confusing the message, you may have outgrown your brand.
A few ways you can improve your brand to fit your brand messaging include: a complete re-brand, updating design templates or resources and analyzing color or font selections. Depending on how significant the gap is between your brand messaging and brand visuals will differ the necessary steps you need to take.
2 | You aren't working with your ideal client
Your target audience is the group of people that you market your business and offerings towards. Your ideal client is the preferred type of audience member you would like to work with.
If your brand isn't attracting your ideal client or audience, you may need to revisit who your ideal client is, what social platforms you are promoting your business on or updating your brands visuals to begin appealing a different audience.
3 | Your brand is lacking quality design or function
Your brands design needs to attract your audience and stand out in a saturated market, but it also needs to be user-friendly and engaging. Balancing these two necessary components can be a complex.
If you are lacking quality design you may need to hire a professional designer or improve your design skills through tutorials or useful resources. If you are lacking function you may need to reconsider font choices, color palettes or platforms in which you are sharing your content.
4 | You've experienced rapid business growth
In the first year of business, your business undergoes the most changes.
Your audience adjust, your niche becomes more clear and your offerings become more versatile or adapt completely. Depending on how radical your business has adjusted with growth, you may has outgrown your brand.
A few ways you can adjust your brand to fit your growing business is to re-brand your business, adjust your marketing materials or re-design your website.
5 | You desire a more professional design
A professional brand goes a long way in legitimizing your business. A professional brand builds trust, places you as an expert in your field and enables a successful user-experience for your audience.
If you find yourself with a brand that feels unprofessional, you may want to consider hiring a designer or investing is professional resources and design templates.
Has your business outgrown your brand? What steps will you take to realign your brand and business? I'd love to hear about them in the comments.