I have written over 200 blog posts since launching Jordan Prindle Designs.
With that much practice, I have tested and analyzed my way to a specific layout and process that ensures each blog post will perform at it’s best.
From writing an engaging blog title, to optimizing for search engines, to growing my newsletter… this system is fine-tuned and easy to follow.
Today, I’m going to walk you through each element and help you set up your own optimized blog posts!
The first thing you need for any blog post, is a title.
A good blog title is enticing, attention-grabbing and drives action. The title of your blog post is so important because it is the first thing your audience will see.
There are a lot of ways to structure your blog title, depending on it’s content, but there are a few rules you should always follow.
Make a promise to your audience and keep it.
Your audience is the star.
Use surprising language and avoid monotony.
Here are a few simple ways you can structure your next blog title:
How to [what’s your promise?]
[Number] Reasons/Ways/Etc. To …
What Every [Your audience] Should Know About …
My [Adjective] Method For ...
Before you jump into the meat of your blog post, you need to introduce your blog topic.
An introduction is typically a few sentences that gives people more context without giving away the whole story. A great introduction secures the hook the blog title landed.
I have a Virtual Assistant and Copywriter friend over at Keeping the Creativity who once shared a piece of advice that I want to share with you. When you write your introduction, delete the first few sentences. If you look at it closely, it’s most likely just filler.
AKA don’t be afraid to jump right into the topic - it’s what people came for!
Before you jump into the full blog post, I recommend adding an image.
Images help tell the story and break up long groups of text. Not to mention, blog posts perform much better on social media when you include a blog image.
Remember, when it comes time to upload them, you want to make sure they are high-quality, named with SEO in mind and grab your audience's attention!
Keep reading: How to Design a Pin in Canva
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If your blog post includes affiliate links or promotions, you need to include a disclaimer.
I include my disclaimer in my blog post template so that I never forget to add it. Additionally, I put it immediately under my blog image so that it is included above the affiliate links to ensure everything is on the up-and-up.
Keep Reading: How to Create a Squarespace Blog Template
Up next, you’ll want to start adding in the blog content.
I want to start that, for years, I didn’t think the length of your blog posts really mattered. Until I decided to test that theory.
I dedicated myself to always write a minimum of 1,000 words and these blog posts have been outperforming my past blog posts so much that I am now a true believer.
Studies show that 1,700 words is optimal. However, I want to say high-quality should always be a top priority. Don’t add filler just to meet a number.
You’ll want to make sure every blog post is optimized for search engines.
SEO, or Search Engine Optimization, is a collection of practices you can use to improve your website's visibility in search engines.
For Squarespace users I recommend focusing on your Site Title, Search Engine Description, Page Titles and Descriptions, keywords and headings and properly named images.
Keep Reading: Boost Your SEO in Squarespace
I am a huge fan of email lists and think every business owner should make their list a top priority.
I just wrote a blog post sharing a full behind-the-scenes look at my email strategy, so I won’t go into too much detail here, but, my top tips are:
Create something free to exchange for an email address
Market your email list in your blog posts and online
Email your list consistently
Keep Reading: A Behind-The-Scenes Look at My Email Strategy
There are two types of links you want your blog post to include: internal and external.
Internal links are links from your blog to your blog. For instance, the Keep Reading link shown above is a link to another blog post on my website.
External links are links you include in your website directing people to other websites. The source link shown above in the Blog Content section is considered an external link.
Both of these links show to search engines you are a credible blog. Because, one, you have enough blog content to link to other pieces of your blog and two, you are giving proper credit to your sources.
You may be thinking, we just asked people for their email, what more is there?
Well, at the end of each blog post, I like to include a call-to-action.
A call-to-action, or CTA, is when you ask your audience to do something specific. This may be sharing a blog post, leaving a comment or inviting them to participate in a blog challenge.
Before people are done with your post, you want to invite them to continue reading. I include a related posts section at the bottom of each blog post to encourage people to continue reading through content they are interested in.
In Squarespace, I do this with a Summary Gallery and segment the content based on my blog Categories.
Keep reading: Add a Related Posts Section in Squarespace
Do you have a system for your blog posts? Tell me about it in the comments below!