My Strategy for Writing Pin Descriptions that Convert

Last week, I covered how to create a viral-worthy pin.

This week, I want to add on to that blog post by sharing my strategy for writing pin descriptions.

In this post, I’m going to cover each element your pin descriptions should have to get you the most benefit right from the start. I’ve broken it down into four easy sections that anyone can duplicate.

Let’s get started!

My Strategy for Writing Pin Descriptions that Convert | I'm breaking down how to write the perfect pin description. Read the full post at #pinterest #pintereststrategy #socialmediatips

1 | Blog Title

The first thing you should always include in your pin descriptions is the blog title.

If your pin doesn’t relate back to a blog post, give the image a title that illustrates where the pin is linking to.

Having the title included in the pin description allows Pinterest to understand and properly categorize the content for your audience. Putting your pin in front of the people most interested in that topic.

2 | Blog Summary + Keywords

After the blog title, I share a quick summary of what the reader can expect if they visit my blog post and I fill it with SEO-rich keywords.

This gives them insight into whether or not they would enjoy the content I’m sharing in the blog post and makes it as easy as possible for them to find it.

Note: I include these keywords in the blog summary so that the description doesn’t feel spammy.

If you’re ever seen those descriptions, you know what I’m talking about. They just list a ton of random words and hope something sticks. Unfortunately, Pinterest is too smart for that.

Add just a few intentional words and it’ll bring you a lot more success.  

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3 | Call-to-action

Once I have a keyword-rich blog summary, I include a call-to-action.

A call-to-action is when you ask your audience to act. For me, this typically looks something like “Continue reading at

I always include my website URL in the pin description for two reasons.

  1. It’s an easy and descriptive incentive for the call-to-action

  2. It reinforces my branding and increases brand recognition for my audience.

But, feel free to use whatever call-to-action best suits your business.

4 | Hashtags

Finally, I include a few hashtags to the end of the description.

Pinterest has recently implemented hashtags as one of their features. However, Pinterest only offers usable hashtags in the pin description, so don’t waste your time placing them in your board descriptions or account name.

Pinterest has said that using too many hashtags in a pin description can negatively impact your reach, so I recommend keeping it at 2-3 hashtags that are relevant to your pin content.

Search for hashtags the same way you would search for your keywords. If you want to go that extra mile, use different hashtags than the keywords you chose to ensure you’re reaching as many pinners as possible!

How do you write your pin descriptions? Let me know in the comments!