I recently shared on Instagram that over 49% of my web traffic comes from Pinterest. Crazy, right?
Well, I think it’s crazy that anyone might not be on Pinterest, yet. Pinterest is the number one platform I would recommend to any small business owner. It has helped me find my audience, grow my web traffic and organically promote my business.
Although, I’m totally sold, I know there are a number of people who aren’t convinced. This one’s for you.
In today’s post, I’m debunking some Pinterest myths, sharing some demographics and explaining why you need to join Pinterest pronto.
Let’s get started!
1 | Search engine
Before we jump into why you should be on Pinterest, I have to break a common myth.
Pinterest is not a social media platform. It’s a search engine.
Pinterest is set-up a lot like Google, only more visual. When people are scrolling through Pinterest, they aren’t spending much time communicating with anyone, Insta-style. They’re searching, exploring and getting inspired.
That makes Pinterest a really powerful resources for small business owners and especially bloggers.
2 | Easy Promotional Platform
One of the great things about Pinterest, that makes it differ from other social media platforms, is that it doesn’t feel promotional.
When people open up Pinterest, they expect to see blog posts and items for sale. When people open up Instagram, they aren’t looking for blog posts or cute t-shirts. They are there to connect with friends, family and maybe a few brands they like.
With Pinterest, everyone who logs on, expects to be directed to another website, whether they’re looking for a recipe, a new dress or a Squarespace tutorial. It’s built-in to the overall experience, which primes your audience to act and engage with your content.
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3 | Directs People To Your Website
As mentioned above, Pinterest links people directly to your website.
Although, I love Instagram, it isn’t easy to get people from my Instagram to my website. Whereas Pinterest has that capability at the forefront of their platform.
With any good social media strategy, you want to be thinking about how to get people from your social media account to your website. Your website is where your business lives and it is the only platform you have full ownership of.
Having a platform that naturally directs people to your website is the best way to ensure you’re nurturing relationships with your audience and providing them high-quality content.
4 | Best Advertising Platform
One of the best benefits to Pinterest, is their promotional capabilities.
I’ve shared posts about promoting my business on Instagram and was very transparent about the minimal benefits I saw. After speaking with others, I found this to be the norm.
On Pinterest however, I’ve seen nothing but great success.
The thing about Pinterest, is that all of their content is evergreen. That means, your pin doesn’t age or become less valuable over time. It actually becomes more successful with time.
When you pay to promote a Pin, you’re increasing your views which increase the number of Saves for that Pin. The more people Save your Pin, the more Pinterest views it as a quality Pin and the more likely they will organically promote it in front of your ideal audience for you. Plus, the Saved Pins will live on under your target audience’s account and be seen by additional Pinners permanently.
5 | Market Demographics
If you still aren’t convinced, let’s look at the market demographics.
Although, I believe almost any business owner could reap the benefits of Pinterest, putting the time and energy where your target audience already exists needs to be your top priority. Especially in the beginning of growing your business. Check out these demographics, to get a good idea:
81% of Pinterest users are Female.
Millennials use Pinterest as much as Instagram.
The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
50% of Pinterest users are from the US.
Is Pinterest right for your business - that’s something only you can decide. Take a look at your target audience and if they fall within the above demographics, it’s time to get your business on Pinterest!