Listing prices on your website is a personal decision and many business owners are divided on this topic.
If you've ever looked at my design services page, you know that I share my design package prices on my website. I didn't come to this decision lightly, I did my research, wrote a pro-con list Rory Gilmore style and came to a decision that I still feel really good about.
Today, I want to share with you some of the information that convinced me to start openly sharing my prices.
1 | Improved leads
If you're within the 95% of people that have a consistently full inbox publicly sharing your prices is a great idea. Not only does this help curb the chaos in your inbox, but it improves the conversion rate of the inquiries you're receiving.
Sharing your prices openly ensures that people who reach out with an inquiry are already comfortable with your pricing.
One of the biggest deciding factors when making any purchasing decision is price. People tend to have a price range they are comfortable with before they ever find your website. It's nearly impossible to talk a potential client into spending more than they are comfortable with. Sharing your prices streamlines your process and frees up your time to focus on serious inquiries.
2 | Buyer ease of mind
Your sales page is one of the most important pages on your website. It details your services, shares testimonials and highlights recent projects. Although, there are a lot of components that go into designing a successful sales page, I believe that transparently sharing your pricing is a necessary component.
Including your prices on your sales page makes it easier for your clients to work with you. Buyers tend to do preemptive research and when prices aren't available they often move past your website without ever requesting pricing information. You may be losing clients that would happily work with you, because they don't want to feel embarrassed if your prices are out of their price range.
Another important aspect of easing a potential clients mind is transparency. Pricing transparency comforts potential clients and makes them feel safe with choosing you because they know they aren't paying more than another client. It gives people a sense of security when you own your prices.
3 | Own your worth
One of the most common questions I see from new business owners is how to price their services. People often devalue their work and experience, even as beginners. When you're sharing your prices online, you're taking full ownership of your prices and placing value on your creative abilities.
When you don't place your prices online, you may run into prospective clients experience sticker shock. When sticker shock happens, we tend to doubt ourselves rather than educate the prospective client.
When sticker shock occurs, it tends to stem from the prospective buyer having minimal understanding of the industry. It rarely has anything to do with your worth as a creative entrepreneur. Unfortunately, this inexperience can leave you feeling undervalued and overworked.
By simply sharing your pricing up front, people that can't afford you won't be inquiring from the beginning and you won't spiral into a self-doubt.
If you aren't sharing your prices online, how come? I'd love to hear your thoughts on this in the comments!