How I Redefined Success as a Creative Entrepreneur

There are a lot of obstacles that can get in your way as a creative entrepreneur. Unfortunately, you are often the biggest hurdle in achieving your own success. 

But, what is success?

Is it running your business full-time? Is it making a six-figure income? Or maybe it's having one million followers on Instagram? What does success look like to you?

Personally, I have struggled with the concept of success for a while. No success seems to last long enough and nothing I do impacts my success-rate significantly enough to feel fulfilled. 

So, I had to make a choice. I could burnout or I could redefine success and today I want to share with you why I think it's important you redefine success, as well.

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As a creative entrepreneur, you're likely familiar with the concept of burnout. 

Burnout is often reached when you're pushing yourself too hard or stretching yourself too thin. When we reach a state of burnout, often the only way to fix it, is by stopping. You have to stop working, stop thinking and just be. 

This can lead to additional anxiety and stress. The emotional tolls we put on ourselves often lead to psychical tolls. When I first launched Jordan Prindle | Designs, I worked constantly. I wrote a new blog post five days a week, ran every social media account and didn't get an ounce of help. 

I believed if I hustled hard enough, that success would come. But, this hustle mentality doesn't serve us. I quickly became burnt out. I couldn't think of anything to write, my work suffered and I lost interest in my passion.

In order to foster a creative environment and find success, we have to have to start with a healthy mind and heart. 



Often, success is defined solely around numbers. Number of sales, income or follower count.

This can breed high levels of anxiety because each of these numbers is completely out of our control. We can attempt to influence them, but we can't control the people who follow us or purchase our products. All we can control is the energy you put out into the world. 

I find myself in a state of stress and anxiety often. Before I married Joey, I couldn't sleep, eat or think straight. I was thrilled to be marrying Joey, but the stress of planning a wedding and my father passing just two months before left me physically exhausted. 

This high-level of anxiety also flares up when I become obsessive about my business. If I haven't reached a quota for the month, if my website views dip or if I just start comparing my journey to others. 

But, what does that do for me? How does this anxiety help me or my business? It doesn't. That's why I decided to redefine success for me and for my business. 


How to define success for yourself

I believe that success should look different for everyone because each person has their own unique path. For me, success consists of having time at home with my husband and the financial freedom to enjoy my day-to-day life. That's it. 

I don't have a goal of making a million dollars from my business or being the best designer on Instagram. I just want to pursue my passion.

But, what does success look like for you and how can you define it? 

Well, I have a few steps that may help you. 

Step one: Analyze what aspects of "success" breed anxiety and burnout. Does it involve your bank account, your followers or the hours you put in each day? Make a list and strive to set these worries aside. The stress for success isn't aiding you or your business.

Step two: Write out your perfect day. From the time you wake up to the time you go to bed. List out what you would do every single day if you could. Would you do yoga in the morning? Have a coffee date with a friend? Get creative.

Step three: Get practical about how you can balance your perfect day and your business. Does this mean only working half-days on your business? Maybe it means keeping your hours strictly to a 9-5. Be realistic with what your family can manage and leave you still feeling fulfilled. 

Step four: Put it to practice. Start living your ideal day. The truest form of success comes from happiness. 

No matter what your ideal day looks like, the more you follow your heart the more fulfilled you will become. Success doesn't have to come from money or milestones. Success can come from living a life well-lived. 

Does your business give you anxiety or burnout? Have you considered how the hustle for success plays a role? Let me know in the comments!