It's officially spring, although it doesn't feel like it here in Minnesota.
But, I've officially broken out my bicycle shirt and that means it's spring time. You know what else spring means? Spring cleaning!
But, rather than blogging about dusting your home or donating old clothes, today I'm going to talk about your website and 3 simple steps you can take to refresh your website.
Is your website in need of a little refresher? Something to spruce it up, dust off the cobwebs and really start welcoming in your ideal clients.
Today, I'm walking you through conducting a website audit, revitalizing your content and updating your calls-to-action. Let's jump in!
1 | Conduct a Website Audit
A website audit is an in-depth analysis of your existing positioning, content and graphics. These audits are best conducted when you already have an intimate understanding of your target audience.
I created a website audit that highlights the perception of your website through the eye's of your target audience. You'll spend a few minutes analyzing your website usability, function and perception. It also includes prompts to brainstorm improvements and increase engagement. You can download it for free in the link below.
Related: Download the Website Design Audit
2 | Revitalize Content
Once you have a strong understanding of your website's current state you can begin revitalizing your content.
All aspects of your website from your blog posts to your graphics should be welcoming and nurturing your target audience. I suggest reading through your entire website and picking out the pain points that may be turning your target audience away. This can be something small like spelling errors or low-quality photos to something more significant like mixed messaging or hard-to-use layouts.
As you examine your content take notes on where you could make improvements and outsource work that you don't feel you can complete on your own. If you're having trouble finding your pain points ask someone within your target audience or a friend to walk through your website and provide honest feedback.
3 | Restructure Call-to-Action Triggers
A call-to-action is when you ask your target audience to do something specific. This may be signing up for your newsletters, commenting on your blog or purchasing your products.
Unfortunately, people don't tend to analyze how their CTA's are performing. We often set them up and forget about them. Later, we find ourselves frustrated that our email list isn't growing. When what we should be doing is thoughtfully crafting each CTA, watching how they perform and adjusting accordingly.
If your CTA's aren't converting, consider how you could entice your audience differently. This could be as simple as re-wording your offering or updating your graphics. Or, it may be more complex, like creating a new opt-in. Adjust your CTA's and watch them for a few months, if your conversions don't increase make another adjustment!
How can your website benefit from a refresh? Let me know in the comments!