If you've been in business for a few months, you know the importance of growing your email list.
Unfortunately, getting access to people's emails has become more and more difficult. As people have abused their email lists, it's more important than ever to demonstrate to your audience the benefits of providing their email address.
That's why I recommend creating a free resource library.
A resource library is a home base for content upgrades that is typically offered in exchange for an email address. However, I've also seen people create resource libraries for their service-based clients to offer ongoing support and build upon that relationship.
Today, I'm going to walk you step-by-step through how to create a free resource library in Squarespace.
Step 1 | Content Creation
Before you begin building a free resource library, you'll need to start generating content.
I recommend looking at your Google or Squarespace Analytics and creating content based off of your ten most popular blog posts. The posts that receive the most traffic will have higher conversion rates for two reasons.
First, more people are viewing the content and that provides more opportunities for people to opt-in to your email list. Second, your audience finds that content valuable and expanding upon that content will be beneficial to your audience.
You may want to consider creating: checklists, workbooks or video tutorials to accompany your blog posts.
Step 2 | Create a password protected page
Squarespace makes it really simple to create a free resource library with their password protection feature. You want to password protect your resource library so your audience can't navigate to it without first providing their email address.
Create a standard Page
Adding new pages to Squarespace is really simple.
First, decide if you would like to have your resource library available in one of the navigational menu's. If not, navigate to the Not-Linked section and press the + icon. Select Page. It's that simple!
Design your resource library
Once you've added a new page, you'll want to select a template.
For my resource library, I wanted something simple for my audience to navigate without too much extra fluff. So, I selected the "Features 1" template. I added a short description, uploaded images and added download buttons below each resource.
Add password protection
Once you've designed your resource library, open the Settings tab.
Ensure your have properly named your page and then scroll down to the bottom and find Password. It should be below the URL Slug. Simply type your password and press Save.
Note: Don't forget the password ;)
Step 3 | Promote your resource library
Now, it's time to begin sharing your new resource library with your audience.
I recommend beginning by creating your promotional graphics (because it's my favorite part) to include in those top ten blog posts. A good rule of thumb, depending on post length, is to share the graphic about three times per post. This gives your audience the opportunity to notice the promotional graphic, decide if they find the blog content valuable and give them one final nudge before leaving the post.
Before uploading the promotional graphics to your website, create a landing page or opt-in that is set-up with your preferred email service. View mine below:
I'm currently using Mailchimp.
I created a new list for my resource library and designed a landing page, shown above, to easily collect email addresses. Mailchimp made it easy to instantly provide a link to the resource library and password after an email address was entered. It took all the guess work out of it!
Are you using a resource library for your business? Why or why not? Let me know in the comments!