The Ultimate Web Design Checklist for Squarespace

You’ve written your content, uploaded your graphics and you’re just about ready to launch your new Squarespace site.

But, before you do, you’ll want to double check you’ve gotten all your bases covered. A project as big as launching a website can be overwhelming, so making sure you have all your ducks in a row is a must. Instead of making a list and checking it twice, in true Santa fashion, I decided to make a list for you… and check it twice ;)

In today’s post, I’m sharing the ultimate web design checklist to help you streamline this process.

The Ultimate Web Design Checklist for Squarespace | I made a complete checklist to help you launch your Squarespace site. Check each item off before you launch at #squarespace #launch #websitelaunch


Your Squarespace site needs a logo to ensure easy recognition for your target audience. Make sure your primary logo is professional, easy to read and preferably at the top near the navigation.

Related: How to Create an Unforgettable Logo


A favicon is the small icon that appears in the browser window of your website. You’ll want to make sure you choose an icon that is square, on a transparent background and includes minimal detail.

Social Sharing Icon

A social sharing icon is the logo that appear when you share a link to your site, most commonly seen on Facebook. Make sure this icon highlights your brand and attracts you target audience.


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Color Palette

In the Style Editor on Squarespace you can customize your colors to reflect your brand color palette. Before you go live, be sure each color is updated accordingly!

Related: How to Create A Distinct Color Palette for your Visual Brand

Font System

Just like your color palette, you’ll want to update the fonts for your website. Be sure to update all three of your headings and body copy font to give your website the most flexibility.

Related: How to Choose the Perfect Fonts for Your Brand


Depending on your template you might have multiple navigational options. Be sure to prioritize your navigation’s based on your audience’s priorities and natural flow through your website.. For instance, your terms + policy shouldn’t be in your primary navigation.


A footer is the section at the bottom of your website that appears on each web page. Update your footer to reflect your brand and include your most important information.

Announcement Bar

An announcement bar shares a custom message and appears on each page of your site to promote a sale or business update.

404 Error Page

A 404 Error Page appears when someone clicks an inactive link or navigates to a missing page. Squarespace allows you to create a custom 404 Error Page to best serve your audience.

Related: How to Make the Most of Your 404 Error Page in Squarespace

Opt-In Forms

An opt-in form is a form on your website used to collect the email addresses of your target audience. They typically are requested in exchange for a newsletter subscription or access to a resource library.

Social Icons

Your social icons allow you to promote your social media accounts. Link your social accounts to your Squarespace site to cross-promote your content.

Search Engine Optimization

Search Engine Optimization is the effort to improve your website’s visibility in search consoles. Squarespace has many options to help you improve your ranking.

Related: 5 Ways to Boost Your SEO Using Squarespace


A call-to-action or CTA is the act of encouraging a response from your audience. It can include anything from a “Work with me” button to a request for comment at the bottom of a blog post.

Contact form

Add a contact form to your website to enable your audience to get in touch with you. With Squarespace you can add custom and required fields.

Anything you include in your web design checklist? Share it in the comments!