5 Squarespace Features Your Creative Business Should be Utilizing

5 Squarespace Features Your Creative Business Should be Utilizing | From favicons to cover pages to the essential search engine descriptions, this blog post walks you through setting-up each feature. Keep reading at www.jordanprindledesigns.com #branddesigner #squarespacedesigner

I'm a big fan of Squarespace. 

It's the platform I use for my website and the platform I use to design my client's websites. Although there are many reasons to love Squarespace, a few of my favorites are often overlooked by creative business owners. From favicons, to cover pages to the essential search engine descriptions, this blog post will detail each feature and walk you through updating these features on your website. 

Let's get started!

 

 

1 | Favicon

A favicon is an icon used for your business's website that is displayed in a browser's address bar or next to the business name in the bookmark list. A favicon provides you another opportunity to showcase your brand and demonstrate professionalism.

Your favicon should be a variation of your primary logo. This should be the simplest form of your icon as they are small and primarily icon-based graphics. 

Squarespace makes it really easy for you to add a favicon to your website. Navigate to Design and select Logo and Title. Scroll until you see the Browser Icon (Favicon) option. Simply upload your favicon graphic and press save!

5 Squarespace Features Your Creative Business Should be Using | Favicon

 

2 | Announcement Bar

The announcement bar is a bar that displays across the top of your website that allows you to showcase important information. This can be used for sales, newsletter opt-ins or anything else you'd like to draw attention to. 

To add the announcement bar to your Squarespace site navigate to the Design tab. Under the Design Tab you will see the Announcement Bar tab. Select this and switch the setting to Enable Announcement Bar. Add your desired content and press Save. 

5 Squarespace Features Your Creative Business Should be Using |  Announcement Bar

 

3 | Cover Pages

A cover page is a similar to a landing page, that hosts minimal content with space for a call-to-action. The cover pages are a great way to advertise a product or service, collect email for your newsletter or set-up a coming soon page. 

You can add a cover page the same way you would add any page to your Squarespace site. Navigate to the Pages Tab, select the + and select Cover Page to start designing. 

5 Squarespace Features Your Creative Business Should be Using | Cover Page

 

4 | Search Engine Description

A search engine description is the little bit of text that appears under the title of your website. This helps you control what type of searches you appear in. It also is a great opportunity for you to give an elevator pitch of your business to anyone that stumbles across your website.

To edit your search engine description navigate to the Settings tab. From there, select the SEO tab. Once there, add your search engine description to the provided text box and press Save. 

5 Squarespace Features Your Creative Business Should be Using | Search Engine Description

 

5 | Analytics

Squarespace analytics give you an overview of your website's visitors and their behavior through visual reports on pageviews, conversion, sales, referrers, popular content and more. With this information you can better understand your target audience and the content they are most drawn to. 

You can find all of the reports under the Analytics tab. 

5 Squarespace Features Your Creative Business Should be Using | Analytics

What are your favorite Squarespace features? Let me know in the comments!