As small business owner's we're always on the lookout for quality products and services that can take our business to the next level. One of the best resources for my creative business, and most people's, is high quality photos.
High quality stock photos create a cohesive brand, diversify social media content, promote my business and so much more.
If you have started to think about how you can include stock photos in your business, don't worry. I've gathered up a few of my favorite photography resources to help you get started!
Pexels is a great resource for free commercial licensed photos. That's right, free photos that you can actually use for your business.
Pexels offers a wide variety of photos from foliage to Ferris wheels. You can search by word or color which has helped me out in the past for inspiration boards and branding projects. They also offer a Chrome extension and Photoshop Plugin. The Photoshop Plugin gives you the ability to search Pexel's photos without ever leaving your software. Just imagine the possibilities!
The one downside is that Pexels doesn't offer packages of photos, which can make it harder to use their photography to create a cohesive brand. But, it's a great budget-friendly resource for expanding and supplementing the visuals of your business. For example, social media graphics, promotions, products, etc.
These can all help you diversify and expand your images without breaking the bank.
Adobe Stock is apart of the Adobe software family so it provides you with instant watermarked previews of the photos within your project. (Similarily to Pexels Photoshop Plugin) This eliminates the time it takes to screenshot, crop and place an image in your design template to see if it works.
Seriously, this is a huge time saver and helps you save money. I can't tell you the number of times I thought an image would be perfect for a design project and than after purchase it just didn't feel "right".
Adobe Stock also offers diverse payment options with subscription plans or purchasing individual credits.
Creative Market is a little different from the other two listed options as it is not solely a stock photo website. Creative Market is a platform where all different types of designers can come together and sell their work. This includes, illustrators, coders, calligraphers and of course, photographers.
Creative Market is a great option because you get to support other small business's, they have beautifully crafted packages to instantly make your brand cohesive and the designers get to choose their prices so no matter your budget you can find someone within your price range.
Hire a Photographer
This may seem a little unexpected, but hiring your own photographer is a great way to make customized and unique stock photos for your business.
Hiring a photographer gives you full control over your photos. Plus, you can work with one photographer and get your head shots, sneak-peeks, stock photos and product shots all at once! This will leave you with the most volume, diversity and personal touch that stock photos can't always provide.
Where do you find your stock photos? Let me know in the comments sections!