As a service provider, finding systems within your business is crucial.
It helps you streamline your process, pay yourself accordingly and best serve your clients. One of the biggest game-changers you can add to your process is offering your client specialized resources.
For me, when I design a website I get a lot of questions about SEO, copywriting, stock photography and more.
Instead of answering these questions via email, I created a system to answer these questions before they ever pop up. Today, I’m going to talk about the importance of educating your clients, streamlining your process and how best to provide client resources.
Let’s get started!
Educating Your Clients
One of your jobs as a service-provider, is educating your clients.
We spend most of our time working within our fields. For example, as I designer I’m reading design blogs, following illustrators on Instagram and communicating freely with proper terminology.
However, your clients aren’t spending their time doing this. That’s why you need to educate them throughout the process.
This education helps your clients feel at ease with your decisions, it highlights your expertise, affirms your pricing and most importantly it fosters trust.
Having client resources is one of the easiest ways you can educate your clients. Rather than re-inventing the wheel with each new client, you can prepare your client resources and share them again and again. As a bonus, this ensures you are providing a well-rounded education for your clients.
Streamline Your Client Process
As service-providers, our income is typically based off of our time. In order to make the most of our time and scale our businesses, we need to create systems.
There are countless ways you can streamline your client processes and streamlining your client resources is just one of them.
If you’re new to service-based business, you may be wondering why this is so important.
Well, it’s simple. Most clients have the same or similar questions. For me, I get asked frequently about SEO, copywriting and social media management. Instead of spending time answering similar client emails, I created client resources that answered these questions before they ever popped up.
This also allows me to continuously build upon my client resources as new questions pop-up.
How to Set-Up Your Client Resources
Now that you understand the importance of client resources, you may be wondering how best to streamline this process. Luckily, there are a few ways you can go about this.
Blogging is a great way to answer common questions that come from your clients. This may include technical questions about the services you provide, resources and tools you recommend, or step-by-step tutorials detailing your process or skills.
Resources + Referrals
Resources and referrals may be the best way to organize this information. You can include links to your blog posts, helpful resources and tools and even include referrals and affiliate links.
I recommend creating this list on your website with a password protected page. That way you can keep it updated and your clients can reference it even after your project has ended.
Personally, I use both of these methods. Blogging can share your expertise with your clients and prospective clients. A live resources page can intrigue prospective clients about your services and continue growing your website traffic by sending your clients to the password protected page. It’s a win-win.
Do you use a client resources page? If yes, how do you have yours set-up? Let us know in the comments!