Creating a brand is no easy task.
It includes big steps like designing a website, creating products and growing an audience. It also includes the small steps, like writing an Instagram caption, what photos you use and the fonts you pick.
Working with a designer takes a lot of this work off your back. It frees you up to focus on the aspects of your business that you're actually good at: like writing blog posts, creating videos or working with clients.
But, not every brand experience is successful. When you're investing your time and money into a designer you want to ensure you walk away with a well-rounded brand and a positive experience. Today, I'm sharing three tips that can guide you towards a successful branding experience.
1 | Prepare your business prior to hiring a designer
In order to have a successful brand experience you want to do your homework before ever meeting with a designer.
When working with a designer, they will likely be giving you homework to better understand your brand, goals and takeaways. But, in order to effectively complete this homework and walk away with a thoughtfully crafted brand, you'll need to do some biz-soul searching prior to meeting a designer.
Get a handle on your mission statement, products and services, target audience, brand voice... anything you can to ensure a successful brand experience
2 | Prioritize your target audience
When working with a designer it's important to separate your personal preferences from your brand identity to ensure a smooth brand experience and succesful business.
Although you may have a lot in common with your target audience, your brand should not be the exact reflection of you or your preferences. For example, your favorite colors should not dictate your brands colors. Your favorite colors could overlap with brand appropriate colors, but refrain from pressuring your designer into colors that don't align with your goals or audience.
3 | Keep the overall vision at the forefront
When working on your brand it's easy to get caught up in the details but prioritize what details are and aren't important to improve your brand experience.
I'm a big believer in the details making a difference in design. But, there are times when details matter and when they don't.
For example, inspiration boards are important to setting your brand aesthetic but the individual images used should not be tweaked to better represent your brand. These images are only visual aids to set a mood, not to be used on your website or represent you personally. A woman being blonde when you're a brunette is not an important detail in the scheme of things.
Did any of these tips surprise you? If so, tell me why in the comments section!