Often, people forget that your website is the biggest marketing tool your business has.
We get caught up in Instagram, newsletters and Facebook groups... we forget that our website is our businesses home-base. Your website is where people learn about your business and start engaging with your content.
So, how can we ensure your website is user-friendly? How do we make your audience keep returning to your website? How do we turn this audience into a loyal following? A successful user-experience!
A user-experience is just that: it's how a user experiences your website. What they see, how they feel and what they do when they're on your website.
In this blog post, I'm sharing a few tips to help you develop a successful user-experience for you and your audience. Let's get started!
1 | Consider the end goal
Before you ever choose a website platform or even begin thinking about the design of your website, I want you to consider your goals.
What do you want to accomplish with your website? Are you hoping to raise awareness for an upcoming event, share your portfolio or sell a product? Once you know your overarching goal, you need to consider how you are going to break it down into actionable steps. Consider opt-ins, call-to-actions and community boosting content.
Outline your goals and action steps then start sketching your website layout. Starting with a sketch keeps your top goals prominent and your website clutter-free. Once you've settled on a layout you can move on to step two.
Related: Why I set goals and how I keep them
2 | Test and Analyze
Rome wasn't built in a day and a successful business doesn't grow over night.
If you've analyzed your goals and your website still isn't fostering a successful user-experience there are a few things that may be wrong.
One, it's simply hard to use or navigate. Go through your entire website and make sure there aren't any broken links, no ads or pop-ups are making content hard to read and that your website is easy to use on mobile devices. Sometimes, the smallest things can turn people away from your website.
Two, your goals, opt-ins or call-to-actions aren't clear. Look through each page and count how many prompts you're giving your audience. Is there at least one above the fold of your homepage? There should be. Are you cluttering one web page with 15 call-to-actions? You may be overwhelming your audience.
If you aren't sure, ask a friend to look at each page of your website and have them tell you what they think you would want them to do next. There answers may surprise you.
3 | When in doubt, simplify
So, you've tried everything and you still aren't getting the traction you want. Your bounce rates are high, no one is engaging with your content and doubt is creeping in.
I have just one word for you: simplify.
Go back to the beginning and narrow your goals. Remove content from your navigation. Further, niche your market. Simplify your messaging so that you can clearly explain your business in one sentence. Once you've simplified your message be sure it is clearly and concisely being communicated with your audience.
A successful user-experience comes once you've tested and adjusted your methods. You don't have to get it perfect the first time, you just need to follow the data and listen to your audience.
Have you developed a successful user-experience for your website? Share how you did it in the comments below!