design spotlight

The Psychology and Methodology Behind Our Rebrand

The Psychology and Methodology Behind Our Rebrand

It has been a while since Iโ€™ve made any significant changes to my brand or website and I felt that my business had evolved so much in that time that my brand was beginning to feel out of touch. 

In order to approach tackling a rebrand for myself and my business, I knew I had to really pour some time and energy into doing it right. 

Walking into this process, I knew that I had to make some significant changes to fit my new business direction, but I didnโ€™t want to lose the roots of my business or that existing brand recognition.

It was a big task, but today Iโ€™m going to break it down for you and give you the all access behind-the-scenes look. Itโ€™s a long story so grab a glass of wine, some cozy sweats and letโ€™s get into it.

Design Spotlight: Kindred Weddings and Events

Design Spotlight: Kindred Weddings and Events

Kindred Weddings and Events is a Wedding Design and Coordination company based in Los Angeles, serving couples who desire an intimate wedding. View the balance of sophistication and whimsy we poured into her brand.

I first met Sarah, the owner of Kindred Weddings and Events, on Instagram. She won my first-ever giveaway and it was such a treat to work with her again.

In this blog post, Iโ€™m going to be walking you through our entire process together and highlighting her new sophisticated brand.

Letโ€™s jump into it!

Design Spotlight: The Kikulu Foundation

Design Spotlight: The Kikulu Foundation

The Kikulu Foundation is a non-profit organization focused on global education.

The word Kikulu means "It's Important" in Lusoga, a regional dialect in Uganda. The Kikulu foundation believes the most valuable practice in creating lasting change is by investing in people.

When Alisha reached out about her website, I was honored to have the opportunity to work with her. This foundation is so close to her heart and it was such a special project for me. I canโ€™t wait to share it.

Product Release: The Apothecary Logo Bundle

Product Release: The Apothecary Logo Bundle

I just released a brand new logo bundle. This logo bundle is by far my favorite logo bundle that I have created to date. It is designed with the intention of creating one cohesive brand. That means you can select any number of logos in the bundle and pair them to create a cohesive, intentional and beautiful brand.

Letโ€™s dive into the design and some of the details.

Design Spotlight: Silk Fragrances and Co.

Design Spotlight: Silk Fragrances and Co.

I am currently working on the rebrand for a corporate company. If youโ€™ve taken a look around my website, you might realize that corporate clients arenโ€™t exactly my bread and butter.

To compensate for my lack of corporate love, I decided to dream up a client that would better fit my #aesthetic.

Silk Fragrances and Co. was born.

Silk Fragrances is a high-end all natural and organic fragrance company. They believe smelling beautiful doesnโ€™t require toxic chemicals and pollutants, just a little intention and love.