It has been a while since I’ve made any significant changes to my brand or website and I felt that my business had evolved so much in that time that my brand was beginning to feel out of touch.
In order to approach tackling a rebrand for myself and my business, I knew I had to really pour some time and energy into doing it right.
Walking into this process, I knew that I had to make some significant changes to fit my new business direction, but I didn’t want to lose the roots of my business or that existing brand recognition.
It was a big task, but today I’m going to break it down for you and give you the all access behind-the-scenes look. It’s a long story so grab a glass of wine, some cozy sweats and let’s get into it.