At it's core, graphic design is visual communication.
Icons, flyers and website's are all created to inform and communicate. The visual aspects of each design is intended to improve that communication. One of the most beneficial tools used in graphic design is visual hierarchy.
Visual hierarchy uses scale, color and contrast to ease communication, create brand recognition and foster community around a business.
In this post, I'm going to share what visual hierarchy is, explain why you need to take visual hierarchy seriously and share a few basics tips to get you started.