Let’s talk about typographic logo design.
There is a common misconception that typographic logos are simply a pretty font that was typed out and saved as a logo. However, that can’t be further from the truth.
When designing a typographic logo you must select the typeface and then edit the tracking, kerning and individual letterforms in order to create a truly custom design. You’ll also want to sprinkle a little creativity in.
Today, I want to walk you through what that process looks like and how I use it for my clients.