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An Introduction to Typography in Logo Design

An Introduction to Typography in Logo Design

Letโ€™s talk about typographic logo design.

There is a common misconception that typographic logos are simply a pretty font that was typed out and saved as a logo. However, that canโ€™t be further from the truth.

When designing a typographic logo you must select the typeface and then edit the tracking, kerning and individual letterforms in order to create a truly custom design. Youโ€™ll also want to sprinkle a little creativity in.

Today, I want to walk you through what that process looks like and how I use it for my clients.

An Honest Look Inside My Design Process

An Honest Look Inside My Design Process

Iโ€™ve talked a lot about my design process in the past.

Iโ€™ve covered how I onboard clients and offboard clients. Iโ€™ve written about my client process and daily routine. Iโ€™ve even covered making the switch to the one concept approach.

But, Iโ€™ve never really shared a true behind-the-scenes of my process. By that I mean; the messy, unedited and disorganized path I take when designing for a client.

So, letโ€™s rip off the band-aid and hop right in.

The 7 Types of Logos to Consider for Your Brand

The 7 Types of Logos to Consider for Your Brand

Did you know there are seven different types of logos?

Youโ€™ve probably heard of a primary logo. Possibly even a favicon. But, those arenโ€™t what we will be talking about today.

Weโ€™ll be going over seven unique types of logos. Want to hear what they are? Wordmark, lettermark, pictorial mark, abstract mark, mascot, emblem and combination mark.

In this blog post, Iโ€™m breaking down each type of logo. Iโ€™m explaining what makes them unique, what type of business they are best suited for and so much more.

Letโ€™s get started!