The Tools I Use to Run My Brand + Squarespace Design Business

Tracking down the best tools, softwares and resources for your business can be time consuming and confusing.

I have tried a lot of different programs throughout my journey as a business owner and today I want to share a few of my most trusted tools. These tools have been working for me since day one and I hope they can help you on your business journey as well.

Let’s jump into it!

The Tools I Use to Run My Brand and Squarespace Design Business | The tools + resources in this post are ones I live by for my creative business. Check them out at #smallbusinesstools #logodesigntools #squarespacedesigntools

*Please note: This post contains affiliate links. Any commission I earn comes at no additional cost to you. And of course, I never recommend tools that I don’t use and love. Promise.


Adobe Suite is the number one tool I use for my business. 

I spend the majority of my time using Adobe Illustrator, but I also use Photoshop, InDesign and most recently Adobe Draw.

These programs allow me to create professional brands, graphics gifs, videos, PDF’s and so much more. I'm a strong believer that any creative business owner needs a basic understanding of Adobe and highly recommend it.

Related: 9 Ways to Utilize Adobe Illustrator for Your Blog or Business


Asana is a digital management platform aimed at small business owners and teams. It took me a while to discover how Asana could be useful for my business, as a solo-preneur, but now that I have officially jumped on the bandwagon I am kicking myself for how long it took me. 

A few of my favorite things about Asana are: simple categorization and organization, intuitive design, amazing branding and of course.. because it's free. 

Related: An Inside Look At How I Use Asana For My Business


Creative Market may be one of my favorite tools on the list. This platform is filled with handcrafted design content from creative entrepreneurs just like you. 

Creative Market's number one mission is to make design simple and accessible for everyone - even those that aren't tech-friendly. Plus, you're supporting your fellow entrepreneurs which is always something to feel good about!

I like using Creative Market for fonts, stock photography and icons. You can also find website themes, social media templates and logo design.

Related: How to Get The Most Out of Creative Market


I use Google for everything. A few of my favorites being: Gmail, Google Docs and Google Drive. 


A professional email address goes a long way in legitimizing your business. I relate it to having a professional web address. People take you more seriously when you are willing to invest in your business.

Google Docs

I use the Google docs for all of my client homework, JPD Shop how-to's and blog post drafts. They are really simple to use, you can access them from anywhere (hello, mobile app) and easily create copies of documents or templates you use frequently (i.e., my client homework).

For Google sheets, I use them to track web and social media analytics, expenses and blog posts. Google Sheets are also really simple to use and access from anywhere. 

Google Drive

Google Drive is where I house all of my work content and files. This is honestly just for simplicity reasons. It's so much easier to track down a file when you house them all in one location.


Squarespace is the web platform that I use for my business and the client websites that I create.

I chose Squarespace, over any other platform for a few reasons, some of those being: user-friendliness, mobile-friendliness, affordable, SEO, helpful support, all-inclusive software and beautiful templates.

Related: A Round-Up of My Squarespace Blog Posts


Tailwind is a social media scheduling program that I use for my Pinterest account.

If you know much about using Pinterest strategically, you know that Pinterest wants you pinning new content multiples times throughout the day. Tailwind helps you schedule those pins, track analytics, pin easier with tribes, loop your content and so much more!

Tailwind has allowed me to significantly grow my Pinterest, web traffic and overall business.

Related: An Introductory Guide to Tailwind


I recently created my first course and during that process, I was tasked with the decision of choosing a course platform. In the end, I chose Teachable and have loved it ever since.

Teachable is enabled with affiliate programs, all-in-one software, secure hosting, drip content, payment plans and so much more.

Related: 7 Reasons I Chose Teachable for My Online Course Platform

What resources do you swear by in your business? Share them in the comments!