The Creating a Visual Brand blog series is back for part 4. If you've missed the first three sections, I have them linked below. For part four we are finally going to talk about creating an unforgettable logo. There is so much that goes into making a brand. I feel like when people talk about branding they are often telling you that a logo is just one part and they make it sound very unimportant, but a logo is still a vital piece to creating your visual identity. So, let's talk about how you can create a logo that is unforgettable!
Creating your logo is the first step to seeing your brand really come to life. It is your face to the outside world and embodiment of your brand.
It’s one of my favorite parts of designing a brand but with so much information out there I wanted to focus on a few of the most important elements to creating a logo that is unforgettable.
The easiest way to stand out is to be unique.
Your logo has the potential to set you apart from all other people in your field. Why would you settle for something simple?
Including just one unique element that catches your ideal clients eye. This may take a little brainstorming but it will be worth it.
Consider adding a unique font, character, illustration or layout that differs from the expected.
When working to create your unique element be wary of going overboard. When everything is special, nothing is.
When I create a design, I like to take a step back and think of what elements I could remove without altering the overall message.
When you have too many details, they all compete for the viewer’s attention. The viewer doesn’t know what information is important and what isn’t. They got lost and miss the message entirely.
Pick the most important feature and simplify the rest.
When creating a logo you need to have a few logo variations. This gives you the flexibility to have your website, social media graphics, business cards, email signature, etc. properly branded without any limitations.
I suggest having three separate logos. A primary, secondary and favicon.
Your primary logo will be used for your website, media kit, and brand collateral. It has all your design elements and best communicates your brand.
Your secondary logo will be used for social media graphics, email signatures and anything that needs a little more flexibility. Your secondary logo is also a good option when you don’t want your logo to be the primary focus (think the bottom of a Pin).
Your favicon, also known as a bookmark icon, will primarily be used for your website. It’s a small icon that is easily recognizable with your brand but is minimally designed. You can also repurpose this logo for profile images.
What are your tips for creating an unforgettable logo? Let me know in the comments!