You're goal-setting and dream-chasing. But, your brand is lacking. You long for a brand that reflects your quality of work and attracts your ideal client. You've spent hours updating your designs and have finally come to terms.
It's time to re-brand your business.
Re-branding can be overwhelming. Luckily, I have a little-known secret, there are 3 unique benefits to re-branding your business in the Fall.
1 | Embrace the calm
Summer is Minnesota can be a little crazy. Every weekend is spent up north at a cabin where the WiFi is unreliable and the cocktails are boozy. But, I have this little suspicion that Summer is hectic for everyone.
No one wants to sit in front of their computer when they could be sitting pool-side.
If you know your business needs to tackle a re-brand, it might be smartest to wait for Fall to put that extra pressure on yourself and your business.
Plus, if you aren't spending the time in front of your computer, it's unlikely that your target audience is either. Why not wait to wow them when they have the time to follow along with your re-brand?
2 | Put your best foot forward
Once Fall comes, New Years is right around the corner.
If you are setting big goals for your business going into 2019, perfecting your brand in the Fall can be the best way to jump-start your goal-crushing.
If you want to go one step further and launch a new brand in the new year, it's best to give you and your designer ample time to start perfecting your new brand by getting started in the Fall.
Related: How I set and keep business goals
3 | Beat the Holiday Rush
If you think Summer is busy... the Holiday Season is even busier.
Whether the holidays are busy for your business or busy for your family, it's smart to get your branding on-point before the holidays roll around.
If you plan to work with a professional designer, it's even more important to "beat the holiday rush", since most designers take on limited slots during the holiday season.
Get your re-brand in the fall and enjoy the holiday season, knowing your brand is working for you.
Does your business need to re-brand in the Fall? Visit my Work With JPD page to view my brand packages.