Branding

Best Squarespace Fonts for Any Business Owner

Best Squarespace Fonts for Any Business Owner

Finding the perfect font for your business can be time-consuming, confusing and even overwhelming.

Especially, if you aren’t skilled in pairing fonts or know next to nothing about typography (link).

Luckily, I have written a few blog posts in my time to help you streamline this process. But, sometimes you find the perfect fonts for your brand, but maybe they don’t work for your website.

Today, I’m going to compile a few of the very best Squarespace fonts and categorize them into headers fonts, accents fonts and body copy fonts.

Let’s dive in!

The 7 Types of Logos to Consider for Your Brand

The 7 Types of Logos to Consider for Your Brand

Did you know there are seven different types of logos?

You’ve probably heard of a primary logo. Possibly even a favicon. But, those aren’t what we will be talking about today.

We’ll be going over seven unique types of logos. Want to hear what they are? Wordmark, lettermark, pictorial mark, abstract mark, mascot, emblem and combination mark.

In this blog post, I’m breaking down each type of logo. I’m explaining what makes them unique, what type of business they are best suited for and so much more.

Let’s get started!

Design Spotlight: Balladeer Films

Design Spotlight: Balladeer Films

I met Chris via Honeybook. He was in need of a website for his Super 8 Films business. I was immediately interested in the opportunity of working with him. But, after learning more about Super 8 Film and Chris’s passion, I was hooked.

Before I got started with this project, I researched why we are so drawn to all things vintage.

Vintage clothing has become mainstream and I can’t think of one person who doesn’t love old home movies. I believe this notion stems from nostalgia. We are able to look back in time with rose-colored glasses and idyllic ideations, that we simply can’t apply to our everyday life.

Vintage represents a sense of timelessness. Something everlasting. I believe that’s also what we strive for when we fall in love.

This idea is what I wanted to apply to Balladeer Films branding and website. Keep reading to get all the details of this latest design spotlight!

How We’re Implementing The One Concept Approach

How We’re Implementing The One Concept Approach

As we enter the new year, I’ve given myself ample time to evaluate how I run my business.

The number one thing I chose to evaluate this year was my client process. I always strive to offer my clients the best possible design experience and a thoughtful client process is the number one way I can ensure our time together is both smooth and successful.

All of that to say, I am making one big change to my client process this year. I am going to be implementing the one concept approach.

Today, I’m going to give you an inside look at what the one concept approach is, why I’ve chosen to implement it and how I plan to incorporate it into my design process.

Let’s get started!

Top Tips for Branding Your Instagram

Top Tips for Branding Your Instagram

Branding your Instagram is important for establishing your business. But, it’s more important to brand your Instagram in order to attract your ideal clients.

I look at social media as an introduction. Your social media shouldn’t be the end-all-be-all of your brand or business, but it should be getting your face in front of your ideal clients.

A well-branded Instagram can attract your clients, establish a community and create brand recognition for your business.

In this post, I’m sharing my top tips for branding your Instagram for your profile, feed and stories.