Branding

Top Tips for Branding Your Instagram

Top Tips for Branding Your Instagram

Branding your Instagram is important for establishing your business. But, it’s more important to brand your Instagram in order to attract your ideal clients.

I look at social media as an introduction. Your social media shouldn’t be the end-all-be-all of your brand or business, but it should be getting your face in front of your ideal clients.

A well-branded Instagram can attract your clients, establish a community and create brand recognition for your business.

In this post, I’m sharing my top tips for branding your Instagram for your profile, feed and stories.  

How I Conduct Brand Audits

How I Conduct Brand Audits

A brand audit is an examination of a business in it’s current state. It takes a thorough look at your brand’s visual, verbal and experiential aspects and finds places of improvement.

As a brand designer, I often conduct brand audits for those who don’t need a complete re-brand but rather just a refresh. My brand audits include everything from first impressions to market research to actionable steps for your business.

Take a look at how I conduct brand audit and reach out to me to receive one of your own!

Design Spotlight: Union Weddings and Events

Design Spotlight: Union Weddings and Events

I recently decided to take on a project that spoke to the heart of my ideal clients.

I wanted to combine quality custom typography, a luxurious color palette and a touch of whimsy into one brand. I knew it would be no small undertaking, but the end product of Union Weddings and Events highlights just how magical the possibilities could be.

In this post, I’m going to share my process and the uniqueness of this brand.

Let’s get started!

Top Branding Mistakes from Professional Brand Designers

Top Branding Mistakes from Professional Brand Designers

Branding can be complicated.

It combines the visual, verbal and experiential aspects of your business. It’s how people recognize your products, speak about your store and how they feel when interacting with your business. It’s both tangible and intangible.

That means, people make mistakes with their brands. Often.

I spoke to a few professional brand designers to get their thoughts on some of the top branding mistakes. This list includes mistakes they’ve made within their own brands and common mistakes the see their clients making.

Let’s get started!

The Ultimate Brand Design Checklist for Digital Entrepreneurs

The Ultimate Brand Design Checklist for Digital Entrepreneurs

When starting a business, there are a lot of things to consider. You’re writing your mission statements, doing your market research and designing a brand.

There are so many things to do in fact, that you’re bound to forget a few crucial pieces. In order to assist you during this hectic time, I decided to create a complete checklist for all of your brand design needs. It covers everything from your logo to your business cards to your opt-in forms. So, let’s get started!