Branding

5 Elements You Need to Create a One-Of-A-Kind Logo

5 Elements You Need to Create a One-Of-A-Kind Logo

Designing a one-of-a-kind logo is no easy task.

There are a lot of moving pieces to a well thought out brand. The center of that brand, being a custom and truly unique logo.

In order for a logo to be unique you need just five things. Your logo needs to be relevant, scale, simple, unique and timeless. It sounds nearly impossible, but I promise it’s not.

In this blog post, I’m going to be highlight a few brands that each use these five elements for their logo design.

Design Spotlight: Silk Fragrances and Co.

Design Spotlight: Silk Fragrances and Co.

I am currently working on the rebrand for a corporate company. If you’ve taken a look around my website, you might realize that corporate clients aren’t exactly my bread and butter.

To compensate for my lack of corporate love, I decided to dream up a client that would better fit my #aesthetic.

Silk Fragrances and Co. was born.

Silk Fragrances is a high-end all natural and organic fragrance company. They believe smelling beautiful doesn’t require toxic chemicals and pollutants, just a little intention and love.

Best Squarespace Fonts for Any Business Owner

Best Squarespace Fonts for Any Business Owner

Finding the perfect font for your business can be time-consuming, confusing and even overwhelming.

Especially, if you aren’t skilled in pairing fonts or know next to nothing about typography (link).

Luckily, I have written a few blog posts in my time to help you streamline this process. But, sometimes you find the perfect fonts for your brand, but maybe they don’t work for your website.

Today, I’m going to compile a few of the very best Squarespace fonts and categorize them into headers fonts, accents fonts and body copy fonts.

Let’s dive in!

The 7 Types of Logos to Consider for Your Brand

The 7 Types of Logos to Consider for Your Brand

Did you know there are seven different types of logos?

You’ve probably heard of a primary logo. Possibly even a favicon. But, those aren’t what we will be talking about today.

We’ll be going over seven unique types of logos. Want to hear what they are? Wordmark, lettermark, pictorial mark, abstract mark, mascot, emblem and combination mark.

In this blog post, I’m breaking down each type of logo. I’m explaining what makes them unique, what type of business they are best suited for and so much more.

Let’s get started!