Design

How I Conduct Brand Audits

How I Conduct Brand Audits

A brand audit is an examination of a business in it’s current state. It takes a thorough look at your brand’s visual, verbal and experiential aspects and finds places of improvement.

As a brand designer, I often conduct brand audits for those who don’t need a complete re-brand but rather just a refresh. My brand audits include everything from first impressions to market research to actionable steps for your business.

Take a look at how I conduct brand audit and reach out to me to receive one of your own!

Design Spotlight: Union Weddings and Events

Design Spotlight: Union Weddings and Events

I recently decided to take on a project that spoke to the heart of my ideal clients.

I wanted to combine quality custom typography, a luxurious color palette and a touch of whimsy into one brand. I knew it would be no small undertaking, but the end product of Union Weddings and Events highlights just how magical the possibilities could be.

In this post, I’m going to share my process and the uniqueness of this brand.

Let’s get started!

The Ultimate Brand Design Checklist for Digital Entrepreneurs

The Ultimate Brand Design Checklist for Digital Entrepreneurs

When starting a business, there are a lot of things to consider. You’re writing your mission statements, doing your market research and designing a brand.

There are so many things to do in fact, that you’re bound to forget a few crucial pieces. In order to assist you during this hectic time, I decided to create a complete checklist for all of your brand design needs. It covers everything from your logo to your business cards to your opt-in forms. So, let’s get started!

Design Spotlight: Brand Collateral

Design Spotlight: Brand Collateral

Last week I hopped on Instagram to ask what you were more interested in reading about. How my retainer packages work or what projects I’ve completed for my retainer clients.

Well, I’m sure you can guess which one you voted for.

Obviously, you want to see all the fun brand collateral projects I’ve been working on and I’m so excited to share them!

These blog posts might be my favorite to write because I love highlighting my clients, explaining my design process and sharing the day-to-day projects I’m honored to be working on.

So, without further ado, let’s jump in!

3 Things That Make Any Business Look Unprofessional

3 Things That Make Any Business Look Unprofessional

When launching a small business, it’s important to look professional.

Looking like a professional ensures you are attracting the right clients. No matter what business you’re in, there are a few things you want from your clients. For example, clients that respect your boundaries, view you as the expert and are willing to pay you for your time.

If your business looks unprofessional, people tend to consider your work a hobby. When this happens, clients may feel they can control the relationship or tell you how to do your job. If you want to set your business up for long-term success, starting with a professional foundation is a must!