Squarespace

The Psychology and Methodology Behind Our Rebrand

The Psychology and Methodology Behind Our Rebrand

It has been a while since Iโ€™ve made any significant changes to my brand or website and I felt that my business had evolved so much in that time that my brand was beginning to feel out of touch. 

In order to approach tackling a rebrand for myself and my business, I knew I had to really pour some time and energy into doing it right. 

Walking into this process, I knew that I had to make some significant changes to fit my new business direction, but I didnโ€™t want to lose the roots of my business or that existing brand recognition.

It was a big task, but today Iโ€™m going to break it down for you and give you the all access behind-the-scenes look. Itโ€™s a long story so grab a glass of wine, some cozy sweats and letโ€™s get into it.

Design Spotlight: The Kikulu Foundation

Design Spotlight: The Kikulu Foundation

The Kikulu Foundation is a non-profit organization focused on global education.

The word Kikulu means "It's Important" in Lusoga, a regional dialect in Uganda. The Kikulu foundation believes the most valuable practice in creating lasting change is by investing in people.

When Alisha reached out about her website, I was honored to have the opportunity to work with her. This foundation is so close to her heart and it was such a special project for me. I canโ€™t wait to share it.

Should You Be Using Squarespace Email Campaigns?

Should You Be Using Squarespace Email Campaigns?

The Squarespace email campaigns were just officially released to the public.

With this new update you are able to design and send emails that are integrated into your web platform and look stunning. But, does this new Squarespace feature offer all of the complexities your email list needs in order to function?

In this blog post, Iโ€™m diving into what the new email campaigns has to offer and how they may or may not be the right fit for your business!

Letโ€™s get to it!

Tips for Creating and Using a Squarespace Blog Post Template

Tips for Creating and Using a Squarespace Blog Post Template

One of my goals for 2019 was batching and automating tasks.

In order to streamline as many as my processes as possible, I had to get creative and strategic. One of the changes I made this year was creating a blog post template.

This may seem silly, since setting up a blog post in Squarespace doesnโ€™t take that much time, but when youโ€™re scheduling multiple blog posts at once that time really starts to add up.

Not to mention, using a blog post template ensures each blog post looks the same and Iโ€™m not forgetting an important details along the way.

In this post, Iโ€™m going to walk you through how to create and use your very own blog post template. Letโ€™s jump into it!

Best Squarespace Fonts for Any Business Owner

Best Squarespace Fonts for Any Business Owner

Finding the perfect font for your business can be time-consuming, confusing and even overwhelming.

Especially, if you arenโ€™t skilled in pairing fonts or know next to nothing about typography (link).

Luckily, I have written a few blog posts in my time to help you streamline this process. But, sometimes you find the perfect fonts for your brand, but maybe they donโ€™t work for your website.

Today, Iโ€™m going to compile a few of the very best Squarespace fonts and categorize them into headers fonts, accents fonts and body copy fonts.

Letโ€™s dive in!