5 Ways to Find Clarity in Your Business

5 Ways to Find Clarity in Your Business

In order to run a successful business, speak directly to your target audience or deliver a concise and consistent messageโ€ฆ you first need to find clarity.

Clarity, although it may seem like a simple concept, is actually incredibly challenging to achieve.

There is no right or wrong way to find clarity in your business, but when I feel most out of alignment, these are five of the tried and true methods that have helped me to return to clarity.

You may notice in this blog post, a lot of these methods are about taking a step back. I have noticed we find ourselves the most out of alignment the more we stretch ourselves thin or push ourselves to edge of burnout.

I hope this post helps you take a step back and realign yourself and your business in one core mission.

The Tools I Use to Run My Brand + Squarespace Design Business

The Tools I Use to Run My Brand + Squarespace Design Business

Tracking down the best tools, softwares and resources for your business can be time consuming and confusing.

I have tried a lot of different programs throughout my journey as a business owner and today I want to share a few of my most trusted tools. These tools have been working for me since day one and I hope they can help you on your business journey as well.

Letโ€™s jump into it!

An Introduction to Typography in Logo Design

An Introduction to Typography in Logo Design

Letโ€™s talk about typographic logo design.

There is a common misconception that typographic logos are simply a pretty font that was typed out and saved as a logo. However, that canโ€™t be further from the truth.

When designing a typographic logo you must select the typeface and then edit the tracking, kerning and individual letterforms in order to create a truly custom design. Youโ€™ll also want to sprinkle a little creativity in.

Today, I want to walk you through what that process looks like and how I use it for my clients.

5 Questions To Ask Yourself Before Raising Your Prices

5 Questions To Ask Yourself Before Raising Your Prices

Before I jump into the questions, I want to explain why I started asking myself these questions.

First, I find myself a lot more comfortable and confident with my pricing when I can back up the numbers. I used to pick a number based solely on what I needed to survive, which isnโ€™t necessarily bad, it just felt a little too me-focused. This process allows me to explain my pricing with more confidence.

Second, this process of asking myself these questions, allow me the freedom to raise my prices more significantly than I might have done previously. When I have the hard facts in front of me, it doesnโ€™t feel greedy to raise my prices, it feels justified.

If any of that resonates with you, I think these questions will really help you get confident in your pricing.

An Honest Look Inside My Design Process

An Honest Look Inside My Design Process

Iโ€™ve talked a lot about my design process in the past.

Iโ€™ve covered how I onboard clients and offboard clients. Iโ€™ve written about my client process and daily routine. Iโ€™ve even covered making the switch to the one concept approach.

But, Iโ€™ve never really shared a true behind-the-scenes of my process. By that I mean; the messy, unedited and disorganized path I take when designing for a client.

So, letโ€™s rip off the band-aid and hop right in.